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Just 44% Of Local Businesses Have Claimed Their Google My Business Listing
That's 56% of your competitors that aren't taking advantage of their listing.
While business listings on the major review platforms are totally free, a remarkably low number of companies really make use of them.
Although we now understand why consumer reviews are so powerful, the majority of businesses obviously don't.
Source: LsaInsider
More Than Four Negative Reviews About A Business Or Service Might Reduce Sales By 70%
One negative review suffices for 35% of a site's visitors to decide not to buy. 3 negative reviews can cost a business 59 percent less sales.
Naturally, they can be compensated by the sheer number of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
98 Percent Of Yelp's Browsers Purchased From A Business They Found On The Site
Generally, 142 million customers check out Yelp monthly. This is as excellent a time as any if you haven't claimed your complimentary Yelp business page.
Source: RevLocal
71% Of Millennials Browse Customer Reviews Of Expert Services
Majority of all individuals in need of a professional service rely on online reviews.
According to online reviews data, 59% utilized online reviews to pick a lawyer or a medical professional.
Younger people (age 18-35) are a lot more inclined to hire a professional based on online reviews. Only 19% of millennials will think about working with an attorney without any.
Source: Thomson Reuters
52% Of Customers Trust A Product More If It Has Negative Reviews Too
We already touched upon the negative and positive reviews and their effect on consumers. Nevertheless, all products have their faults, it raises red flags that maybe the reviews are fake if all of a products reviews are positive. People anticipate to see some unfavorable reviews.
Source: Capterra
A Solitary Business Review Can Raise Its Conversions By 10%
Online review statistics reveal user-generated content can do miracles in terms of conversions.
A single review can have a massive impact on your business.
A hundred reviews can boost your conversion rates by as much as 37%. Two hundred can offer an astonishing 44% increase.
Source: RevLocal
Google Represents 57.5 Percent Of All Reviews World-wide
Google is the clear winner as far as distribution goes, however they are not the only ones in the game.
These the online reviews distribution rankings:
Google at 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others with 8.6%.
Source: Review Trackers
63.6 Percent Of Consumers Go To Google To Read Reviews Of A Business
Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) behind.
When it comes to trust, these online review stats reveal the general appeal of a website can just go so far.
Source: Review Trackers
72 Percent Of Clients Will Not Take Action Before They Read Some Reviews
No matter how enticing your marketing is, you still require consumer reviews. There's no skirting around it. Clients are still happy to hear you out, however they trust other individuals more.
Source: My Testimonial Engine
The Typical Review Word Count Has Actually Become 65% Shorter Since 2010
At this present time reviews are shorter, simpler, and more straight to the point. The length of a review in 2019 is proportionate to that of a twitter tweet.
Source: Review Trackers
89% Of Consumers Read A Businesses Feedback To Reviews
Not only do a lot of shoppers read the review replies, 30% of them hold them in high regard. Practically 96% read the reactions to their own reviews.
Source: Brightlocal