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Just 44 Percent Of Local Businesses Have Actually Claimed Their Google My Business Listing
That's 56% of your competition that aren't making the most of their listing.
While business listings on the significant review platforms are complimentary, a surprisingly low number of companies actually utilize them.
Although we now know why consumer reviews are so effective, most businesses apparently don't.
Source: LsaInsider
71% Of Millennials Browse Consumer Reviews Of Professional Services
More than half of all individuals in need of an expert service turn to online reviews.
According to online reviews data, 59% used online reviews to choose a physician or a lawyer.
Younger people (age 18-35) are even more inclined to hire a professional based upon online reviews. Just 19% of millennials will think about hiring a lawyer without any.
Source: Thomson Reuters
54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Business
The star score is the first thing consumers see. Still, users focus on other elements also, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a third of US customers.
Source: Statista
Google Represents 57.5% Of All Reviews Throughout The World
Google is in the lead here, followed by Facebook as a distant second.
Here are the online reviews circulation rankings:
Google with 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others with 8.6%.
Source: Review Trackers
Reviews Shared On Twitter Can Increase Sales By 6.46 Percent
Online review statistics show that reviews shared on Twitter, do more to grow sales than those on any other social media platform.
Source: Yotpo
74 Percent Of Regional Businesses Have At Least 1 Google Review
A single review is far from enough to enhance your website's SERP ranking.
Taking a look at online ratings statistics, we found out that a business needs to have at least 40 reviews before consumers "Award" it with a star.
Source: Brightlocal
91% Of Millennials Turn To Online Reviews As Much As Friends And Family
Online review statistics place customers' reviews as the most credible source of recommendations. Online reviews typically carry the very same weight as guidance from loved ones.
Source: Brightlocal
95% Of Travelers Read Online Reviews Prior To Scheduling Travel Related Services
Leisure and business tourists alike check out reviews to form a viewpoint. Business travelers check out an average of 5 reviews vs. 6-7 for leisure tourists.
Source: Trust You
67% Of Customers Report Reviews Are A "Extremely Important" Factor When Choosing A Service Provider
When consumers need to choose a solution provider, reviews have a huge influence on their decision.
Source: DemandGenReport
61% Of Local Businesses Have A Typical Score Of 4 Or 5 Stars
Overall 2 out of 3 businesses have excellent and outstanding rankings. Just 5% of companies have a ranking below 3 stars.
Source: Brightlocal
89% Of Buyers Want To Read Reviews Using Their Mobile Phones
Be it by means of an app or a mobile internet browser, people prefer to read reviews on their mobile devices.
Source: Statista
Customer Reviews On Products Are Relied On Almost 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other peoples viewpoints before they ever trust what the producer states. The reason, producers' descriptions are basically ads.
Source: Martech Zone
USA Buyers Consider "Product Performance" To Be The Most Valuable Information In Product Reviews
When individuals check out reviews, they focus on different aspects of the shopping experience. However according to online review stats, 60% of them are most interested in the item's performance.
Customer satisfaction, product quality and quality over time are the next few factors to consider for more than 50% of USA consumers.
Source: Statista
Unfavorable Reviews Can Increase Conversion By As Much As 85 Percent
It sounds crazy, but negative reviews can be a positive force for users to devote more time on your website. According to online review data, people spend more than 5 times as long on a website when they check out negative reviews.
More than two thirds of users trust reviews more when there are a mix of positives and negatives. A frustrating 95% suspect censorship or fabricated reviews if there aren't any negative ones.
Source: Reevoo
Online Product Reviews About A Product Can Improve Its Conversion Rate By More Than 270 Percent
User review statistics reveal the purchase probability for an item with five reviews is 270 percent higher than the exact same product without reviews.
Source: Spiegel Research Center
Positive Reviews Encourage 68% Of Consumers To Use Local Businesses
Because the large bulk of customers check out reviews, you would want yours to be enticing to new customers, right? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
Almost All Customers, Who Utilize Online Reviews, Read Them Early In The Buying Process
Let's say you wish to purchase a brand-new car and there are several models which fit your criteria. How do you choose the best one for you? Well, you read reviews.
With the help of other people, you manage to decide on a model that works for you. That's how positive reviews convert consumers into customers.
Source: Consumer Affairs
Clients Could Spend 31 Percent More With A Business That Has Terrific Reviews
Take notice of this fact. The more detailed other users explain your services or product, the more cash you can charge and consumer review statistics show us exactly just how much more.
Source: Martech Zone