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74 Percent Of Local Companies Have At A Minimum, 1 Google Review
One review is far from sufficient to enhance your site's SERP ranking.
Looking at online rankings data, we found out that a business requires to have a minimum of 40 reviews before people "Award" it with a star.
Source: Brightlocal
Reviews Are The Third Most Prominent Ranking Factor For Google's Local 3 Pack
Review signals (quantity, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
American Buyers View "Product Performance" To Be The Most Helpful Detail In Product Reviews
They focus on various elements of the shopping experience when people check out reviews. However according to online review statistics, 60% of them are most thinking about the product's performance.
Client satisfaction, product quality and quality over time are the next couple of considerations for more than 50% of USA consumers.
Source: Statista
Almost All Consumers, Who Use Online Reviews, Read Them Early On In The Purchasing Process
Let's say you want to purchase a new automobile and there are a number of models which fit your criteria. How do you select the very best one for you? Well, you read the reviews.
With the help of other people, you quickly pick one that works for you. That's how positive reviews convert customers into clients.
Source: Consumer Affairs
61 Percent Of Local Businesses Have A Typical Rating Of 4 To 5 Stars
Overall 2 out of 3 companies have excellent and awesome ratings. Only 5% of businesses have a ranking listed below 3 stars.
Source: Brightlocal
Online Item Reviews About An Item Can Improve Its Conversion Rate By More Than 270%
User review stats show the purchase likelihood for an item with 5 reviews is 270 percent higher than the same product without reviews.
Source: Spiegel Research Center
Software Reviews Impact Over 98 Percent Of All Purchasers
18% of software purchasers consider reviews to be a necessary factor in the purchase procedure. Software reviews have no effect whatsoever on just 2% of consumers. Two-thirds of them read more than six reviews to decide and 14% of them read more than 20 reviews.
Source: Capterra
Visitors Reading Reviews On A Mobile Device Are 127 Percent Most Likely To Buy Than Desktop Users
Mobile users choose to get things done faster. Purchasing decisions are made quickly.
Online reviews are undoubtedly persuasive, yet marketers have not necessarily come to appreciate the power of them.
Source: Martech Zone
95% Of Travelers Read Online Reviews Prior To Booking Travel Related Services
Leisure and business tourists alike check out reviews to form an opinion. Business travelers check out an average of 5 reviews vs. 6-7 for leisure travelers. 59percent of all tourists report that they read reviews 'always' or 'very frequently'.
Source: Trust You
91% Of Millennials Trust Online Reviews As Much As Loved Ones
Online review stats put clients' reviews as the most reliable source of suggestions. Online reviews usually carry the very same weight as advice from loved ones.
Source: Brightlocal
54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Organization
The star ranking is the first thing customers see. Still, users take note of other elements as well, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a third of US customers.
Source: Statista
73 Percent Of Consumers Think Customer Reviews Are More Crucial Than Star And Number Rankings
Online review stats make it clear people aren't satisfied with scores alone.
Consumer reviews make the stats appear more authentic which is what the prospective clients are trying to find. Almost a third of customers state composed reviews are the only function that makes them believe the websites' reviews are helpful and appropriate.
Source: Fan and Fuel
If It Has Less Than A 4 Star Rating, More Than Half Of Customers Will Not Use A Business
This stat is one of many that show the value of online ratings. Now that news of client satisfaction travels this fast, keeping your clients happy is more crucial than ever.
57 percent of customers have searched for companies with more than 4 stars in 2018, which is up from 48 percent in 2017.
Furthermore, 11% looked only for companies with a perfect five star rating.
Source: Brightlocal