64 Percent Of Americans Concur That User-generated Content (client Reviews) Improved Their Shopping Experience In 2017

30 percent of customers who check out client reviews, agree that it increases their purchasing confidence.

Organizations utilize the reviews to enhance their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

98 Percent Of Yelp's Browsers Bought From A Business They Discovered On The Site

Usually, 142 million consumers visit Yelp monthly. If you have not declared your free Yelp business page, this is as great a time as any.

Source: RevLocal

77% Of Customers Don't Rely On Reviews That Are Older Than Three Months

Consumers don't care how good your product or service was in the past. Part of why online reviews matter is because they are relevant and fresh.

Consumers understand businesses lose their touch all the time, which is why most of them consider older reviews irrelevant.

It is for this reason that companies should to be continuously requesting reviews.

Source: Statuslabs

Software Reviews Impact Over 98 Percent Of All Purchasers

18 percent of software buyers consider reviews to be a necessary factor in the purchase process. Software application reviews have no effect whatsoever on just 2% of consumers. Two thirds of them read more than 6 reviews to decide and 14 percent of them read more than 20 reviews.

Source: Capterra

Online Reviews Impact 67.7% Of Customer Purchasing Decisions

More than 2 thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

Fifty Percent Of All Millennial's "Always" Check Out Online Reviews For Companies

Younger individuals understand the value of being informed. User-generated material has an indisputable effect on customers.

They will understand what they've been missing out on if businesses stop to think about the power of consumer reviews over millennials. Older individuals are different though, only 6% of people aged 55 or older check out reviews.

Source: Brightlocal

88% Of Executives Judge Reputation Risk As A Top Business Issue

Reputation management stats show a business's reputation does not affect just the customers. Prospective employees likewise take a look at ratings and take a look at reviews.

Source: Deloitte

Customer Reviews On Items Are Relied On Almost 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other peoples viewpoints before they ever trust what the maker says. The reason, manufacturers' descriptions are essentially advertisements.

Source: Martech Zone

72 Percent Of Consumers Will Not Take Action Before They Read Some Reviews

Regardless of how enticing your marketing is, you still need customer reviews. There is no way around it. Clients are still willing to hear you out, but they rely on other people more.

Source: My Testimonial Engine

53% Of Customers Anticipate Businesses To Respond Within A Week To Negative Reviews

Online review statistics reveal that 63% of consumer reviews remain without a reaction. That's too bad, since those companies are losing clients that way.

Source: Review Trackers

91 Percent Of Millennials Trust Online Reviews As Much As Loved Ones

Online review statistics put consumers' reviews as the most credible source of recommendations. Online reviews usually carry the exact same weight as suggestions from friends and family.

Source: Brightlocal

Over Half Of Customers Will Not Use A Service If It Has Less Than A 4 Star Score

This stat is among many that show the value of online ratings. Now that news of consumer fulfillment travels this fast, keeping your customers pleased is more vital than ever.

57% of customers have actually searched for business with more than 4 stars in 2018, which is up from 48 percent in 2017.

Additionally, 11 percent looked only for companies with a best five star ranking.

Source: Brightlocal