83% Of Consumers Do Not Trust Advertising

The traditional channels to reach consumers aren't as prominent as they used to be. The majority of users who no longer trust advertisements select to take notice of consumers' recommendations online.

Source: Statuslabs

70 Percent Of Customers Prefer To Find Out About A Business Through Short Articles And Reviews, Rather Than Ads

Ads are all well and good, but it deserves trying a different approach too. Reviews are by far the best way to discover the truth about a product or service.

Source: Statuslabs

53% Of Customers Expect Companies To Reply Within A Week To Unfavorable Reviews

Online review statistics show that 63% of customer reviews remain without a reaction. That's too bad, since those businesses are losing consumers that way.

Source: Review Trackers

More Than Half Of Customers Won't Use A Business If It Has Less Than A 4 Star Rating

This stat is among many that show the value of online rankings. Now that news of client satisfaction travels this fast, keeping your customers pleased is more important than ever.

57 percent of consumers have looked for companies with more than four stars in 2018, which is up from 48% in 2017.

Additionally, 11 percent looked just for businesses with a perfect five star score.

Source: Brightlocal

91% Of Businesses Think The Business's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member

The 86% of companies doubt the integrity of online reviews. However, they understand the enormous impact user scores have on their business. Unfavorable client or staff member reviews can affect 90% of job seekers.

Source: Career Arc

88% Of Americans Stated That Product Reviews Were The Most Influential Factor When Purchasing Home Electronics

Statistics reveal that reviews were more helpful than Television ads at 37%, social media at 23% and display ads at 49%.

Source: Statista

Reviews Published On Twitter Can Improve Online Sales By 6.46%

Online review data show that reviews shared on Twitter, do more to boost sales than those on any other social media platform.

Source: Yotpo

15 Percent Of Consumers Don't Trust Businesses With No Online Reviews

No trust suggests no interactions. 15% of possible clients will not even consider doing business with a business they can't find viewpoints about.

Source: Statuslabs

If They Were Asked, 77% Of Customers Would Definitely Post A Review

More than a 35% would post a review to advise others about their consumer encounter and 24% would likely direct their review to the business itself.

Over a 26% would be willing to give a review to help other people with their choice making process.

Source: Podium

Reviews Are The 3rd Most Influential Ranking Element For Google's Local 3 Pack

Review signals (quantity, variety, etc.) account for 15.44% of Google's algorithm for local ranking.

Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

More Than 4 Negative Reviews About A Company Or Product May Decrease Sales By 70%

One negative review suffices for 35% of a website's visitors to decide not to buy. 3 negative reviews can cost a business 59% fewer sales.

Of course, they can be compensated by the large variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

49% Of Customers Consider The Number Of Online Reviews As An Important Factor In Their Purchasing Decision

Consumers value not only the quality or nature of the reviews, but they consider their quantity and recency also.

The share of consumers, who focus on the number of reviews is presently at 46%.

Source: Brightlocal

71% Of Millennials Browse Consumer Reviews Of Expert Services

Over half of all individuals in need of a professional service turn to online reviews.

According to online reviews statistics, 59% used online reviews to select an attorney or a medical professional.

Young people (age 18-35) are even more inclined to work with an expert based on online reviews. Only 19% of millennials will consider hiring an attorney without any.

Source: Thomson Reuters

77% Of Users Don't Trust Reviews That Are Older Than 3 Months

Clients don't care how excellent your product or service was in the past. Because they are relevant and fresh, is part of why online reviews matter.

Customers know businesses lose their touch all the time, which is why the majority of them find older reviews irrelevant.

It is for this reason that companies should to be continuously requesting reviews.

Source: Statuslabs

Facebook Reviews Impact More Than 50% Of Customers' Buying Decisions

Facebook is presently the most popular social media which can likewise influence our purchasing preferences.

According to social reviews statistics, Facebook impacts over half of users' purchase decisions.

Facebook reviews statistics expose that four out of five users are most likely to trust a local business if it has favorable reviews.

Source: RevLocal