15 Percent Of Consumers Do Not Trust Businesses Without Any Online Reviews

No trust indicates no interactions. 15% of possible customers will not even think about doing business with a business they can't discover viewpoints about.

Source: Statuslabs

Online Reviews Affect 67.7% Of Consumer Purchasing Decisions

More than two-thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

91 Percent Of Millennials Have Confidence In Online Reviews As Much As Friends And Family

Online review statistics put consumers' reviews as the most reliable source of recommendations. Online reviews typically carry the exact same weight as suggestions from friends and family.

Source: Brightlocal

70 Percent Of Consumers Need To Check Out At Least Four Reviews Before They Can Trust A Business

4 reviews may be too few. Many people check out much more reviews to get a better idea of how the business is actually doing. Do not depend upon that fact alone.

Source: Brightlocal

Reviews Are The Third Most Prominent Ranking Factor For Google's Local 3 Pack

Review signals (quantity, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

49% Of Consumers Consider The Number Of Online Reviews As An Essential Factor In Their Buying Decision

Consumers value not just the quality or nature of the reviews, but they consider their quantity and recency as well.

The share of clients, who pay attention to the number of reviews is presently at 46 percent.

Source: Brightlocal

77% Of Individuals Don't Trust Reviews That Are Older Than 3 Months

Customers don't care how excellent your service or product was in the past. Part of why online reviews matter is since they are fresh and relevant.

Consumers understand businesses lose their touch all the time, which is why the majority of them consider older reviews unimportant.

It is for this reason that companies ought to be constantly requesting reviews.

Source: Statuslabs

60 Percent Of Customers Check Out Blog And Social Media Network Reviews On Their Mobile Devices Prior To Shopping

In-store shopping is affected substantially by blogs and reviews on social media. With males being twice as likely to be affected than women.

Reviews and ranking data show individuals value the opinion of peers more than any other material.

Source: Collective Bias

53% Of Americans Consider Item Reviews And Rankings As The Most Essential Part Of The Online Shopping Experience In 2018.

Today's buyers are wary and desire the best bang for their buck. It's no surprise that they consider reading reviews as a big part of the purchasing decision.

Source: Statista

98% Of Yelp's Browsers Bought From A Business They Discovered On The Site

Typically, 142 million customers check out Yelp every month. If you haven't claimed your totally free Yelp business page, this is as great a time as any.

Source: RevLocal

Most Local Companies Have An Average Of 39 Google Reviews

Individuals like to share their experience after they've gone to a vendor. Online review trends reveal individuals prefer to comment if they had a favorable experience, instead of a average or unfavorable one.

Source: Brightlocal

83% Of All Young Buyers Were Asked To Give A Review Recently

Of those invited, 80% of customers did give a review. In general, companies have asked 66% of all consumers to leave a review on their company.

Source: Brightlocal