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70% Of Customers Need To Read A Minimum Of 4 Reviews Before They Can Rely On A Business
Four reviews may be too few. The majority of people check out much more reviews to get a clear view of how the business is actually doing. Do not depend on that statistic alone.
Source: Brightlocal
Online Product Reviews About A Product Can Increase Its Conversion Rate By An Incredible 270 Percent
User review stats show the purchase probability for a product with 5 reviews is 270 percent higher than the very same item without reviews.
Source: Spiegel Research Center
53% Of Customers Anticipate Businesses To Reply Within A Week To Unfavorable Reviews
Online review stats prove that 63% of customer reviews go on without a reply. That's regrettable, due to the fact that those businesses are losing clients that way.
Source: Review Trackers
63.6% Of Consumers Visit Google To Read Reviews Of A Business
Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) behind.
When it comes to trust, these online review stats reveal the general popularity of a site can just go so far.
Source: Review Trackers
95% Of Travelers Read Online Reviews Prior To Scheduling Travel Related Services
Leisure and business travelers alike check out reviews to form an opinion. Business tourists read an average of 5 reviews vs. 6-7 for leisure travelers.
Source: Trust You
60 Percent Of Customers Seek Advice From Blog And Social Network Reviews On Their Mobile Phones Prior To Shopping
In-store shopping is influenced substantially by blogs and reviews on social networks. With males being twice as likely to be influenced than women.
Reviews and rating data show individuals value the opinion of peers more than any other content.
Source: Collective Bias
A One Star Boost In Score Can Lead To A 5% To 9% Boost In Business Earnings
Businesses that treat clients honorably normally prosper, review websites help make certain of that.
Source: Statuslabs
86 Percent Of Customers Would Think About Composing A Review For A Business
Your consumers are your most important resource, and it's not only because of the cash they spend at your business. They will be ready to share it if you give them a good experience.
Source: Brightlocal
Only 6 Percent Of Consumers Don't Trust Consumer Reviews At All
According to customer review stats, a whopping 19 percent of customers always trust online reviews and never a make a purchase without reading reviews.
Source: Statista
72 Percent Of Clients Will Not Take Action Before They Read Some Reviews
Regardless of how captivating your marketing is, you still require customer reviews. There's no other way around it. Clients are still ready to hear you out, however they rely on other people more.
Source: My Testimonial Engine
Reviews Are The Most Crucial Part Of The Purchase Decision For Over 90% Of US Consumers
24% of US consumers consider reviews as 'exceptionally influential'.
To illustrate the importance of online reviews and ratings, did you understand that 81% of customers will pay more for an item with reviews and those exact same consumers are also going to accept slower shipping times for such items.
Source: Turntonetworks
Online Reviews Impact 67.7% Of Customer Buying Decisions
More than two-thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
70% Of Customers Prefer To Discover A Business Via Posts And Reviews, Instead Of Advertisements
Ads are all well and good, however it's worth trying a different approach as well. Reviews are by far the best way to find the truth about a product or service.
Source: Statuslabs
If It Has Negative Reviews As Well, 52% Of Customers Trust An Item More
We already touched upon the negative and positive reviews and their result on customers. However, all products have their faults, it raises red flags that perhaps the reviews are phony if all of a products reviews are positive. Consumers anticipate to see some unfavorable reviews.
Source: Capterra
If They Were Asked, 77% Of Consumers Would Most Likely Post A Review
More than a 35% would submit a review to advise others about their customer experience and 24% would certainly direct their review to the business itself.
Over a 26% would be willing to post a review to help other individuals with their decision making process.
Source: Podium