Favorable Reviews Motivate 68% Of Consumers To Choose Local Businesses

Considering that the large bulk of customers check out reviews, you'd want yours to be appealing to new consumers, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

30% Of Consumers Feel Comfortable With A Business Which Responds To Online Reviews

Staying connected with your customers develops trust. Even something as simple as reacting to their comments and reviews can make them feel appreciated.

As you might anticipate, clients who feel this way are going to spend more cash with a business.

Source: Statuslabs

61% Of Regional Businesses Have An Average Rating Of 4 To 5 Stars

Generally two-thirds of businesses have good and outstanding scores. Just 5% of businesses have a rating below 3 stars.

Source: Brightlocal

Almost All Consumers, Who Use Online Reviews, Read Them Early In The Purchasing Process

Let's say you wish to purchase a brand-new vehicle and there are a number of models which fit your requirements. How do you select the very best one for you? Well, you read reviews.

With the help of other consumers, you manage to select one that works for you. That's how favorable reviews convert customers into consumers.

Source: Consumer Affairs

The Typical Review Length Has Gotten 65% Shorter Since 2010

Nowadays reviews are shorter, simpler, and more straight to the point. The length of a review in 2019 is typical to that of a twitter tweet.

Source: Review Trackers

73% Of Customers Think Customer Reviews Are More Crucial Than Star And Number Rankings

Online review stats make it clear people aren't pleased with scores alone.

Written reviews make the stats appear more genuine which is what the potential clients are looking for. Almost a third of customers say composed reviews are the only feature that makes them think the websites' reviews are relevant and useful.

Source: Fan and Fuel

53% Of Consumers Anticipate Businesses To Respond Within A Week To Negative Reviews

Online review stats prove that 63% of client reviews go on without a response. That's too bad, due to the fact that those companies are losing clients that way.

Source: Review Trackers

83% Of All Younger Consumers Were Asked To Submit A Review Recently

Of those asked, 80% of clients did leave a review. Overall, businesses have actually asked 66% of all clients to submit a review on their company.

Source: Brightlocal

Over Half Of Individuals Aged 25 To 34 Posted Reviews

According to Statista, the younger generations are surprisingly the more opinionated ones.

Source: Statista

Consumer Reviews On Items Are Trusted Practically 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. People trust other peoples opinions before they ever trust what the maker states. The reason, manufacturers' descriptions are basically ads.

Source: Martech Zone

Negative Reviews Can Boost Conversion By As Much As 85 Percent

It sounds insane, however negative reviews can be a positive driver for users to devote more time on your site. According to online review data, individuals spend more than 5 times as long on a site when they check out negative reviews.

More than two-thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any negative ones, a frustrating 95% suspect censorship or fabricated reviews.

Source: Reevoo

67% Of Customers Say Reviews Are A "Very Important" Factor When Picking A Solution Provider

When consumers need to choose a solution provider, reviews have a huge impact on their decision.

Source: DemandGenReport

72 Percent Of Customers Will Not Take Action Before They Check Out Some Reviews

Regardless of how tempting your marketing is, you still need consumer reviews. There is no way around it. Customers are still going to hear you out, but they trust other people more.

Source: My Testimonial Engine

60 Percent Of Customers Check Out Blog And Social Media Reviews On Their Mobile Phones Prior To Shopping

In-store purchasing is affected significantly by blogs and reviews on social networks. With males being two times as likely to be influenced than women.

Reviews and ranking statistics reveal people value the viewpoint of peers more than any other material.

Source: Collective Bias

64% Of Americans Concur That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017

30% of customers who read consumer reviews, agree that it increases their purchasing confidence.

Companies use the reviews to improve their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Just 6% Of Customers Do Not Trust Customer Reviews At All

According to client review data, a massive 19% of customers always trust online reviews and never a buy without reading reviews initially.

Source: Statista

If They Were Asked, 77% Of Consumers Would Submit A Review

More than a 35% would post a review to notify others about their consumer experience and 24% would undoubtedly direct their review to the company itself.

Over a 26% would want to submit a review to help other people with their choice making process.

Source: Podium