54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Organization

The star rating is the first thing customers see. Still, users focus on other elements too, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a third of US consumers.

Source: Statista

Software Application Reviews Influence Over 98% Of All Buyers

18 percent of software application purchasers consider reviews to be a necessary factor in the purchase process. Software reviews have no effect whatsoever on just 2 percent of consumers. Two-thirds of them read more than 6 reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra

73 Percent Of Consumers Believe Client Reviews Are More Crucial Than Star And Number Scores

Online review stats make it clear individuals aren't pleased with ratings alone.

Client reviews make the statistics appear more authentic which is what the would-be clients are trying to find. Practically a 3rd of customers state written reviews are the only feature that makes them believe the sites' reviews are appropriate and beneficial.

Source: Fan and Fuel

89% Of Customers Review A Companies Replies To Reviews

Not only do the majority of consumers read the review replies, 30% of them hold them in high regard. Almost 96% read the reactions to their own reviews.

Source: Brightlocal

Half Of All Millennial's "Always" Read Online Reviews For Companies

More youthful people understand the value of being informed. User-generated material has an indisputable impact on consumers.

They will recognize what they've been missing out on if businesses stop to consider the power of consumer reviews over millennials. Older individuals are various though, just 6% of individuals aged 55 or older check out reviews.

Source: Brightlocal

15% Of Visitors Don't Trust Businesses With No Online Reviews

No trust implies no interactions. 15% of possible customers will not even think about doing business with a company they can't find viewpoints about.

Source: Statuslabs

Facebook Reviews Impact More Than 50% Of Customers' Buying Decisions

Facebook is currently the most popular social media which can also affect our purchasing preferences.

According to social media reviews data, Facebook impacts the majority of users' purchase decisions.

If it has positive reviews, Facebook reviews stats reveal that 4 out of 5 users are more likely to rely on a local business.

Source: RevLocal

70 Percent Of Consumers Prefer To Discover A Business Via Reviews And Short Articles, Rather Than Ads

Ads are all well and good, but it deserves attempting a different approach also. Reviews are without a doubt the very best way to find the truth about a product or service.

Source: Statuslabs

A One Star Increase In Rating Can Result In A 5% To 9% Increase In Business Income

Businesses that treat consumers well generally succeed, review sites help make sure of that.

Source: Statuslabs

61 Percent Of Regional Businesses Have An Average Score Of 4 To 5 Stars

Generally two-thirds of businesses have excellent and good scores. Only 5% of companies have a ranking below three stars.

Source: Brightlocal

60% Of Consumers Seek Advice From Blog And Social Media Reviews On Their Mobile Devices Before Shopping

In-store purchasing is affected considerably by blogs and reviews on social networks. With men being twice as likely to be influenced than women.

Reviews and score data reveal individuals value the viewpoint of peers more than any other material.

Source: Collective Bias

88% Of Executives View Reputation Risk As A Leading Business Problem

Reputation management stats show a company's reputation does not affect simply the clients. Prospective employees also take a look at ratings and take a look at reviews.

Source: Deloitte

83 Percent Of Clients Don't Rely On Advertising

The conventional channels to reach customers aren't as influential as they used to be. Most users who no longer trust advertisements choose to focus on clients' suggestions online.

Source: Statuslabs

Google Accounts For 57.5 Percent Of All Reviews Globally

Google is the clear winner as far as circulation goes, however they are not the only ones in the game.

These the online reviews circulation rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others at 8.6%.

Source: Review Trackers

49% Of Customers Consider The Number Of Online Reviews As A Vital Factor In Their Purchasing Decision

Consumers value not just the quality or nature of the reviews, however they consider their quantity and recency also.

The share of consumers, who take note of the number of reviews is presently at 46 percent.

Source: Brightlocal

Almost All Customers, Who Use Online Reviews, Read Them Early On In The Buying Process

Let's say you want to purchase a new automobile and there are a number of models which fit your criteria. How do you pick the very best one for you? Well, you read the reviews.

With the help of other customers, you manage to choose a model that works for you. That's how positive reviews transform consumers into consumers.

Source: Consumer Affairs