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15 Percent Of Visitors Don't Trust Businesses Without Having Online Reviews
No trust means no interactions. 15 percent of prospective consumers will not even consider working with a company they can't find viewpoints about.
Source: Statuslabs
95% Of Unsatisfied Customers Will Go Back To A Business If A Business Makes An Effort To Solve Problems Quickly And Effectively
Customers don't anticipate you to be perfect. They do anticipate you to resolve things when they go wrong. If there's absolutely nothing else a business can do to solve a concern, a simple coupon can say "We're sorry" in a more enticing way.
Source: SocialMediaToday
The Average Review Word Count Has Become 65% Shorter Since 2010
In the present day reviews are shorter, easier, and more straight to the point. The length of a review in 2019 is proportionate to that of a twitter tweet.
Source: Review Trackers
30% Of Customers Feel Positive About A Company Which Reacts To Online Reviews
Corresponding with your consumers develops trust. Even something easy like responding to their reviews and remarks can make them feel appreciated.
As you may expect, clients who feel this way are happy to invest more money with a company.
Source: Statuslabs
83% Of All Young Customers Were Asked To Post A Review Recently
Of those invited, 80% of consumers did submit a review. In general, companies have asked 66% of all consumers to give a review on their company.
Source: Brightlocal
70 Percent Of Customers Prefer To Find Out About A Business Through Reviews And Posts, Instead Of Advertisements
Ads are all well and good, but it deserves attempting a different approach also. Reviews are by far the best way to discover the truth about a service or product.
Source: Statuslabs
Online Reviews Affect 67.7% Of Consumer Buying Decisions
More than two thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
More Than Four Negative Reviews About A Business Or Product May Decrease Sales By 70%
One negative review suffices for 35% of a site's visitors to decide not to purchase. Three negative reviews can cost a business 59% less sales.
Obviously, they can be compensated by the large number of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
89% Of Customers Browse A Companies Feedback To Reviews
Not only do most shoppers read the review replies, 30% of them highly value them. Practically 96% read the reactions to their own reviews.
Source: Brightlocal
63.6 Percent Of Customers Go To Google To Read Reviews Of A Business
Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) behind.
When it comes to trust, these online review stats show the general appeal of a site can only go so far.
Source: Review Trackers
Reviews Are The 3rd Most Influential Ranking Aspect For Google's Local 3 Pack
Review signals (quantity, variety, and so on) account for 15.44% of Google's algorithm for local ranking.
Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
Online Product Reviews About An Item Can Increase Its Conversion Rate By More Than 270%
User review statistics reveal the purchase probability for an item with 5 reviews is 270% higher than the exact same product without reviews.
Source: Spiegel Research Center
72% Of Clients Won't Take Action Unless They Check Out Some Reviews
No matter how alluring your marketing is, you still need consumer reviews. There's no skirting around it. Clients are still willing to hear you out, but they rely on other individuals more.
Source: My Testimonial Engine
Consumers Might Invest 31 Percent More With A Business That Has Fantastic Reviews
Take note of this statistic. The better other users describe your service or product, the more cash you can charge and customer review stats reveal to us precisely just how much more.
Source: Martech Zone