64% Of Americans Concur That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017

30 percent of customers who check out client reviews, concur that it increases their buying confidence.

Businesses utilize the reviews to enhance their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

88% Of Americans Claimed That Product Reviews Were The Most Influential Factor When Buying Home Electronic Devices

Stats reveal that reviews were more effective than Television advertisements at 37%, social networks at 23% and display ads at 49%.

Source: Statista

Visitors Checking Out Reviews On A Mobile Phone Are 127 Percent More Likely To Buy Than Desktop Users

Mobile users prefer to get things done much faster. Therefore, purchasing decisions are made quickly.

Online reviews are clearly persuasive, yet marketers have not always come to value the power of them.

Source: Martech Zone

Reviews Are The Third Most Prominent Ranking Factor For Google's Local 3 Pack

Review signals (quantity, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.

Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

53 Percent Of Americans Consider Product Reviews And Scores As The Most Vital Part Of Online Shopping.

Today's consumers are smart and want the best bang for their buck. It's no wonder that they consider checking out reviews as a huge part of the buying decision.

Source: Statista

A One Star Increase In Rating Can Cause A 5% To 9% Increase In Business Income

Businesses that treat consumers fairly typically prosper, review websites help make sure of that.

Source: Statuslabs

49 Percent Of Customers Consider The Number Of Online Reviews As An Important Factor In Their Buying Decision

Customers value not just the quality or nature of the reviews, however they consider their number and recency as well.

The share of customers, who pay attention to the variety of reviews is currently at 46%.

Source: Brightlocal

A Single Business Review Can Lift Its Conversions By 10%

Online review statistics reveal user-generated content can do miracles in regards to conversions.

A single review can have a massive effect on your business.

A hundred reviews can increase your conversion rates by as much as 37%. Two hundred can provide an astonishing 44% increase.

Source: RevLocal

89% Of Customers Review A Businesses Feedback To Reviews

Not only do most consumers check out the review replies, 30% of them value them highly. Almost 96% read the reactions to their own reviews.

Source: Brightlocal

70 Percent Of Customers Choose To Find Out About A Business Via Articles And Reviews, Instead Of Advertisements

Ads are all well and good, but it deserves attempting a different approach also. Reviews are by far the very best method to find the truth about a product or service.

Source: Statuslabs

52% Of Consumers Rely On A Product More If It Has Unfavorable Reviews As Well

We already touched upon the positive and negative reviews and their impact on consumers. However, all products have their faults, it raises red flags that possibly the reviews are fake if all of a products reviews are positive. Customers anticipate to see some unfavorable reviews.

Source: Capterra

Software Reviews Impact Over 98 Percent Of All Buyers

18% of software buyers consider reviews to be an important factor in the purchase procedure. Software reviews have no effect whatsoever on just 2% of consumers. Two-thirds of them read more than 6 reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra

Over Half Of Customers Won't Utilize A Business If It Has Less Than A 4 Star Rating

This stat is among lots of that show the value of online ratings. Now that news of consumer satisfaction travels this fast, keeping your customers delighted is more vital than ever.

57% of customers have actually looked for companies with more than four stars in 2018, which is up from 48% in 2017.

11% looked just for services with a perfect five star score.

Source: Brightlocal

If They Were Asked, 77% Of Customers Would Most Likely Give A Review

More than a 35% would post a review to educate others about their client encounter and 24% would probably direct their review to the business itself.

Over a 26% would want to post a review to assist other people with their choice making process.

Source: Podium