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Consumer Reviews On Products Are Relied On Nearly 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the producers' description. People trust other peoples opinions before they ever trust what the producer states. The reason, makers' descriptions are basically advertisements.
Source: Martech Zone
70 Percent Of Consumers Choose To Find Out About A Business Through Posts And Reviews, Rather Than Advertisements
Ads are all well and good, but it deserves attempting a different approach too. Reviews are by far the best way to find the truth about a product or service.
Source: Statuslabs
88% Of Americans Stated That Product Reviews Were The Most Influential Factor When Purchasing Home Electronics
Stats reveal that reviews were more beneficial than TV ads at 37%, social networks at 23% and display ads at 49%.
Source: Statista
82% Of Customers Check Out Review Sites Because They Wish To Buy A Service Or An Item And Want To Get The Facts About The Businesses Products And Services.
Review sites are places that people go to get the truth about a product, business or service . Due to the fact that they have actually already formed a purchase decision, users come. The bulk of them (89%) buy within a week of their visit. And 29 percent do so within 24 hours.
Source: RevLocal
72 Percent Of Consumers Will Not Take Action Unless They Read Some Reviews
Irrespective of how eye-catching your marketing is, you still need customer reviews. There's no way around it. Customers are still willing to hear you out, however they trust other individuals more.
Source: My Testimonial Engine
95 Percent Of Travelers Read Online Reviews Prior To Booking Travel Services
Leisure and business travelers alike read reviews to form an opinion. Business tourists read an average of 5 reviews vs. 6-7 for leisure travelers.
Source: Trust You
Unfavorable Reviews Can Boost Conversion By Up To 85%
It sounds crazy, however negative reviews can be a positive factor for users to spend more time on your site. According to online review statistics, individuals spend more than 5 times as long on a site when they read negative reviews.
More than two-thirds of users trust reviews more when there are a mix of positives and negatives. An overwhelming 95 percent suspect censorship or fabricated reviews if there aren't any unfavorable ones.
Source: Reevoo
91 Percent Of Millennials Depend On Online Reviews As Much As Family And Friends
Online review stats position customers' reviews as the most trustworthy source of suggestions. Online reviews normally bring the very same weight as guidance from friends and family.
Source: Brightlocal
60% Of Customers Refer To Blog And Social Network Reviews On Their Mobile Phones Prior To Shopping
In-store purchasing is influenced substantially by blogs and reviews on social networks. With males being twice as likely to be influenced than ladies.
Reviews and rating data show individuals value the viewpoint of peers more than any other material.
Source: Collective Bias
52% Of Consumers Trust A Product More If It Has Negative Reviews Too
We already discussed the negative and positive reviews and their result on consumers. However, all products have their faults, it raises red flags that perhaps the reviews are phony if all of a products reviews are favorable. Customers expect to see some negative reviews.
Source: Capterra
Google Accounts For 57.5% Of All Reviews Globally
Google is the clear winner as far as circulation goes, however they are not the only ones in the game.
These are the online reviews distribution rankings:
Google with 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others at 8.6%.
Source: Review Trackers
98 Percent Of Yelp's Browsers Purchased From A Business They Found On The Site
Usually, 142 million consumers go to Yelp monthly. If you have not declared your free Yelp business page, this is as good a time as any.
Source: RevLocal
67% Of Customers Suggest Reviews Are A "Very Crucial" Factor When Picking A Service Provider
When consumers need to select a solution provider, reviews have an enormous influence on their decision.
Source: DemandGenReport