Positive Reviews Motivate 68 Percent Of Customers To Use A Local Business

Because the huge bulk of customers read reviews, you'd want yours to be enticing to brand-new customers, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

91% Of Businesses Think The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee

The 86% of companies doubt the integrity of online reviews. However, they recognize the huge effect user ratings have on their business. Unfavorable consumer or staff member reviews can affect 90% of job seekers.

Source: Career Arc

When Buying Home Electronics, 88% Of Americans Claimed That Product Reviews Were The Most Prominent Element

Statistics reveal that reviews were more successful than Television ads at 37%, social networks at 23% and display ads at 49%.

Source: Statista

Software Reviews Influence Over 98% Of All Purchasers

18 percent of software purchasers consider reviews to be an important factor in the purchase process. Software application reviews have no impact whatsoever on just 2 percent of customers. Two thirds of them read more than 6 reviews to decide and 14 percent of them read more than 20 reviews.

Source: Capterra

Reviews Are The 3rd Most Prominent Ranking Factor For Google's Local 3 Pack

Review signals (amount, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

53% Of Americans Consider Item Reviews And Ratings As The Most Vital Part Of The Online Shopping Experience In 2018.

Today's shoppers are wary and want the best bang for their buck. It's no surprise that they consider reading reviews as a huge part of the purchasing decision.

Source: Statista

Over Half Of Customers Aged 25-34 Posted Reviews

According to Statista, the younger generations are surprisingly the more vocal ones.

Source: Statista

Only 6% Of Consumers Do Not Trust Customer Reviews At All

According to client review stats, a whopping 19% of consumers always rely on online reviews and never ever a buy without checking out reviews initially.

Source: Statista

Just 44% Of Local Businesses Have Actually Accepted Their Google My Business Listing

That's 56% of your competitors that aren't making the most of their listing.

While business listings on the major review platforms are totally free, a surprisingly low number of companies really use them.

Although we now understand why consumer reviews are so effective, a lot of businesses apparently don't.

Source: LsaInsider

If It Has Negative Reviews As Well, 52% Of Consumers Trust An Item More

We already discussed the positive and negative reviews and their impact on consumers. However, all products have their faults, it raises red flags that possibly the reviews are phony if all of a products reviews are favorable. People anticipate to see some unfavorable reviews.

Source: Capterra

72 Percent Of Consumers Will Not Take Action Unless They Check Out Some Reviews

No matter how eye-catching your marketing is, you still need client reviews. There is no other way around it. Consumers are still happy to hear you out, but they rely on other individuals more.

Source: My Testimonial Engine

73 Percent Of Consumers Think Consumer Reviews Are More Crucial Than Star And Number Rankings

Online review statistics make it clear individuals aren't satisfied with ratings alone.

Written reviews make the stats appear more genuine which is what the would-be consumers are looking for. Practically a 3rd of customers state written reviews are the only function that makes them believe the websites' reviews are useful and appropriate.

Source: Fan and Fuel

95% Of Travelers Read Online Reviews Prior To Reserving Travel Services

Leisure and business tourists alike check out reviews to form a viewpoint. Business tourists read an average of 5 reviews vs. 6-7 for leisure tourists.

Source: Trust You

67% Of Customers Suggest Reviews Are A "Extremely Crucial" Factor When Picking A Service Provider

Reviews have a huge impact on their decision when clients have to pick a service provider.

Source: DemandGenReport

A Solitary Business Review Can Lift Its Conversions By 10%

Online review statistics reveal user-generated material can do wonders in terms of conversions.

A single review can have a substantial impact on your business.

A hundred reviews can boost your conversion rates by as much as 37 percent. Two hundred can supply an astonishing 44% increase.

Source: RevLocal

If It Has Less Than A 4 Star Rating, More Than Half Of Customers Will Not Use A Service

This stat is one of numerous that show the importance of online rankings. Now that news of client complete satisfaction travels this quick, keeping your customers happy is more important than ever.

57% of consumers have looked for companies with more than 4 stars in 2018, which is up from 48 percent in 2017.

11 percent looked only for companies with a best five star score.

Source: Brightlocal

89% Of Consumers Choose To Read Reviews Using Their Mobile Devices

Be it via an app or a mobile browser, folks prefer to read reviews on their cell phones.

Source: Statista