Buyers Checking Out Reviews On A Mobile Phone Are 127 Percent More Likely To Purchase Than Desktop Users

Mobile users prefer to get things done much faster. For that reason, purchasing decisions are made quickly.

Online reviews are obviously convincing, yet online marketers haven't always come to appreciate the power of them.

Source: Martech Zone

83 Percent Of Consumers Do Not Trust Advertising

The traditional channels to reach customers aren't as influential as they used to be. Many users who no longer trust ads select to focus on customers' suggestions online.

Source: Statuslabs

64 Percent Of Americans Concur That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017

30 percent of consumers who check out customer reviews, concur that it increases their purchasing confidence.

Companies utilize the reviews to improve their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Just 6% Of Consumers Do Not Rely On Consumer Reviews At All

According to customer review statistics, a massive 19 percent of customers always rely on online reviews and never a purchase without checking out reviews first.

Source: Statista

73% Of Consumers Believe Client Reviews Are More Important Than Star And Number Ratings

Online review statistics make it clear people aren't pleased with scores alone.

Client reviews make the stats appear more authentic which is what the prospective clients are searching for. Nearly a third of consumers state written reviews are the only feature that makes them think the websites' reviews are appropriate and beneficial.

Source: Fan and Fuel

90% Of Site Visitors Need Less Than 10 Reviews To Form A Viewpoint About A Business

You know what people say about impressions, right?

Users get their first impression of your businesses through reviews. Normally through less than 10 of them.

If you do not have reviews on your website, think about asking your visitors to write one.

Source: Martech Zone

91% Of Companies Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Possible Team Member

The 86% of businesses doubt the integrity of online reviews. However, they realize the huge impact user rankings have on their business. Undesirable consumer or staff member reviews can affect 90% of job seekers.

Source: Career Arc

The Average Review Word Count Has Actually Become 65% Much Shorter Since 2010

In the present day reviews are much shorter, easier, and more straight to the point. The length of a review in 2019 is proportionate to that of a twitter tweet.

Source: Review Trackers

54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Organization

The star ranking is the first thing customers see. Still, users take notice of other factors as well, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of USA consumers.

Source: Statista

Unfavorable Reviews Can Boost Conversion By As Much As 85%

It sounds crazy, however negative reviews can be a positive force for users to devote more time on your website. According to online review stats, people devote more than 5 times as long on a site when they read negative reviews.

When there are a mix of negatives and positives, more than two thirds of users trust reviews more. An overwhelming 95 percent suspect censorship or faked reviews if there aren't any negative ones.

Source: Reevoo

American Buyers Regard "Product Performance" To Be The Most Valuable Info In Product Reviews

They focus on different aspects of the shopping experience when people check out reviews. But according to online review statistics, 60% of them are most thinking about the product's performance.

Client satisfaction, product quality and quality with time are the next few factors to consider for more than 50% of US consumers.

Source: Statista

Most Popular Items Have An Average Score Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star scores are suspicious. That's why it is abnormal to get perfect 5 star ratings.

According to customer rating statistics, conversion rates start to reduce as ratings rise above 4.7.

Source: Spiegel Research Center

72 Percent Of Customers Won't Take Action Unless They Read Some Reviews

Irrespective of how alluring your marketing is, you still require consumer reviews. There's no skirting around it. Customers are still willing to hear you out, but they trust other individuals more.

Source: My Testimonial Engine

89% Of Shoppers Prefer To Read Reviews Using Their Smartphones

Be it through an app or a mobile web browser, most people prefer to read reviews on their phones.

Source: Statista

91% Of Millennials Have Faith In Online Reviews As Much As Loved Ones

Online review statistics position clients' reviews as the most reliable source of recommendations. Online reviews generally bring the exact same weight as recommendations from friends and family.

Source: Brightlocal

One-half Of All Millennial's "Always" Read Online Reviews For Businesses

Younger individuals understand the value of being informed. User-generated material has an indisputable impact on customers.

They will recognize what they've been missing out on if businesses stop to consider the power of customer reviews over millennials. Older individuals are various though, just 6% of people aged 55 or older check out reviews.

Source: Brightlocal