Positive Reviews Encourage 68% Of Customers To Use A Local Business

Because the large majority of customers read reviews, you'd want yours to be inviting to brand-new consumers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Facebook Reviews Affect More Than 50 Percent Of Consumers' Purchasing Decisions

Facebook is presently the most popular social network which can likewise influence our buying decisions.

According to social media reviews statistics, Facebook affects the majority of users' purchase choices.

Facebook reviews statistics reveal that four out of 5 users are most likely to trust a local business if it has favorable reviews.

Source: RevLocal

83% Of Consumers Don't Trust Advertising

The standard channels to reach customers aren't as prominent as they used to be. Most users who no longer trust ads pick to take note of customers' suggestions online.

Source: Statuslabs

The Majority Of Shoppers Aged 25-34 Published Reviews

According to Statista, the more youthful generations are evidently the more vocal ones.

Source: Statista

American Buyers Consider "Product Performance" To Be The Most Valuable Detail In Product Reviews

They focus on different elements of the shopping experience when individuals check out reviews. But according to online review stats, 60% of them are most thinking about the item's performance.

Customer satisfaction, product quality and quality over time are the next few considerations for more than 50% of USA clients.

Source: Statista

Reviews Are The Third Most Prominent Ranking Element For Google's Local 3 Pack

Review signals (quantity, variety, etc.) represent 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

Customers Might Invest 31 Percent More With A Business That Has Fantastic Reviews

Take note of this statistic. The more detailed other users describe your product and services, the more money you can charge and consumer review statistics reveal to us exactly just how much more.

Source: Martech Zone

53 Percent Of Americans Consider Item Reviews And Rankings As The Most Crucial Part Of Online Shopping.

Today's shoppers are smart and want the best bang for their buck. It's no surprise that they consider reading reviews as a big part of the purchasing decision.

Source: Statista

Fifty Percent Of All Of The Millennial's "Always" Read Online Reviews For Companies

More youthful individuals know the value of being informed. User-generated content has an indisputable influence on customers.

If businesses stop to consider the power of customer reviews over millennials, they will understand what they've been missing out on. Older people are different though, only 6% of people aged 55 or older read reviews.

Source: Brightlocal

Only 44% Of Local Companies Have Actually Claimed Their Google My Business Listing

That's 56% of your competition that aren't taking advantage of their listing.

While business listings on the significant review platforms are free, a surprisingly low number of businesses really utilize them.

Although we now understand why customer reviews are so effective, most businesses apparently don't.

Source: LsaInsider

95% Of Travelers Read Online Reviews Prior To Reserving Travel Related Services

Leisure and business tourists alike read reviews to form an opinion. Business tourists check out an average of 5 reviews vs. 6-7 for leisure tourists.

Source: Trust You

15% Of Visitors Don't Trust Businesses Without Any Online Reviews

No trust indicates no interactions. 15% of prospective customers will not even consider working with a company they can't find opinions about.

Source: Statuslabs

Google Represents 57.5 Percent Of All Reviews Around The World

Google is the clear winner as far as distribution goes, but they are not the only ones in the game.

Here's the online reviews circulation rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others at 8.6%.

Source: Review Trackers

60 Percent Of Customers Consult Blog And Social Media Reviews On Their Cell Phones Before Shopping

In-store shopping is affected considerably by blogs and reviews on social networks. With males being two times as likely to be affected than women.

Reviews and rating stats show individuals value the opinion of peers more than any other material.

Source: Collective Bias

Online Reviews Impact 67.7% Of Customer Buying Decisions

More than 2 thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

Since They Want To Buy A Service Or A Product And Desire To Get The Truth About The Businesses Products And Services, 82 Percent Of Consumers Check Out Review Sites.

Review websites are locations that people go to get the facts about a product, business or service . Since they have currently formed a buying decision, users come. The bulk of them (89%) purchase within a week of their visit. And 29% do so in 24 hours.

Source: RevLocal