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61% Of Local Businesses Have An Average Ranking Of 4 Or 5 Stars
Typically 2 out of 3 businesses have outstanding and great ratings. Just 5% of businesses have a ranking listed below three stars.
Source: Brightlocal
89% Of Consumers Choose To Read Reviews Using Their Cell Phones
Be it through an app or a mobile browser, consumers choose to read reviews on their cell phones.
Source: Statista
The Typical Review Word Count Has Actually Gotten 65% Shorter Since 2010
Recently reviews are much shorter, easier, and more straight to the point. The word count of a review in 2019 is comparable to that of tweet on twitter.
Source: Review Trackers
70 Percent Of Customers Choose To Learn About A Business By Means Of Reviews And Short Articles, Instead Of Ads
Advertisements are all well and good, however it's worth trying a different approach also. Reviews are without a doubt the very best way to discover the truth about a product or service.
Source: Statuslabs
Software Application Reviews Influence Over 98 Percent Of All Buyers
18 percent of software purchasers consider reviews to be a necessary factor in the purchase process. Software application reviews have no impact whatsoever on only 2% of consumers. Two-thirds of them read more than six reviews to decide and 14% of them read more than 20 reviews.
Source: Capterra
53 Percent Of Americans Consider Product Reviews And Scores As The Most Crucial Part Of The Online Shopping Experience In 2018.
Today's buyers are smart and want the very best bang for their buck. It's not surprising that that they consider checking out reviews as a big part of the purchasing decision.
Source: Statista
89% Of Customers Review A Businesses Replies To Reviews
Not only do the majority of individuals check out the review replies, 30% of them hold them in high regard. Almost 96% read the responses to their own reviews.
Source: Brightlocal
77% Of Individuals Do Not Rely On Reviews That Are Older Than Three Months
Clients don't care how excellent your service or product was in the past. Part of why online reviews matter is since they are fresh and relevant.
Consumers know businesses lose their touch all the time, which is why most of them consider older reviews unimportant.
It is for this reason that businesses need to be continuously requesting reviews.
Source: Statuslabs
71% Of Millennials Browse Customer Reviews Of Expert Services
Majority of all individuals in need of a professional service rely on online reviews.
According to online reviews statistics, 59% utilized online reviews to choose a medical professional or a legal representative.
Younger people (age 18-35) are a lot more inclined to hire a professional based upon online reviews. Only 19% of millennials will think about employing a lawyer without any.
Source: Thomson Reuters
30% Of Consumers Feel Favorable To A Business Which Reacts To Online Reviews
Corresponding with your customers develops trust. Even something like responding to their comments and reviews can make them feel valued.
As you may anticipate, customers who feel this way are ready to invest more money with a business.
Source: Statuslabs
Reviews Are The Most Essential Part Of The Purchase Decision For Over 90% Of USA Customers
24% of US consumers consider reviews as 'exceptionally influential'.
To highlight the value of online reviews and scores, did you understand that 81% of consumers will pay more for a product with reviews and those very same clients are also ready to accept slower shipping times for such items.
Source: Turntonetworks
If It Has Negative Reviews As Well, 52% Of Customers Trust An Item More
We already touched upon the negative and positive reviews and their result on consumers. Nevertheless, all products have their faults, it raises red flags that possibly the reviews are fake if all of a products reviews are positive. Customers expect to see some negative reviews.
Source: Capterra