More Than 4 Negative Reviews About A Business Or Product Might Decrease Sales By 70 Percent

One negative review is enough for 35 percent of a site's visitors to choose not to buy. Three negative reviews can cost a business 59% fewer sales.

Of course, they can be compensated by the large variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Company

The star rating is the first thing consumers see. Still, users pay attention to other elements also, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a third of United States consumers.

Source: Statista

Customer Reviews On Items Are Trusted Practically 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. People trust other peoples opinions before they ever trust what the producer says. The reason, makers' descriptions are generally advertisements.

Source: Martech Zone

73 Percent Of Consumers Think Written Reviews Are More Crucial Than Star And Number Rankings

Online review data make it clear people aren't pleased with ratings alone.

Written reviews make the statistics appear more authentic which is what the would-be consumers are trying to find. Nearly a 3rd of customers say written reviews are the only function that makes them think the websites' reviews are beneficial and relevant.

Source: Fan and Fuel

Reviews Shared On Twitter Can Boost Online Sales By 6.46 Percent

Online review stats show that reviews shared on Twitter, do more to increase sales than those on any other social media platform.

Source: Yotpo

52% Of Consumers Rely On A Product More If It Has Unfavorable Reviews As Well

We already touched upon the positive and negative reviews and their effect on consumers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that perhaps the reviews are phony. Consumers expect to see some negative reviews.

Source: Capterra

15 Percent Of Visitors Don't Trust Businesses Without Online Reviews

No trust implies no interactions. 15% of possible consumers will not even think about doing business with a business they can't discover viewpoints about.

Source: Statuslabs

Software Application Reviews Impact Over 98 Percent Of All Buyers

18 percent of software purchasers consider reviews to be a vital factor in the purchase process. Software reviews have no impact whatsoever on just 2 percent of customers. Two thirds of them read more than 6 reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra

Facebook Reviews Affect More Than 50 Percent Of Customers' Buying Decisions

Facebook is currently the most popular social network which can likewise influence our buying preferences.

According to social media reviews stats, Facebook impacts over half of users' purchase choices.

Facebook reviews stats reveal that 4 out of 5 users are most likely to trust a local business if it has favorable reviews.

Source: RevLocal

Positive Reviews Encourage 68 Percent Of Consumers To Use Local Businesses

Considering that the huge majority of customers check out reviews, you would want yours to be appealing to new clients? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Reviews Are The Most Essential Part Of The Purchase Decision For Over 90% Of US Customers

24% of US buyers consider reviews as 'exceptionally influential'.

To illustrate the importance of online reviews and rankings, did you know that 81% of customers will pay more for an item with reviews and those exact same consumers are likewise willing to accept slower shipping times for such products.

Source: Turntonetworks

86% Of Consumers Would Consider Writing A Review For A Business

Your consumers are your most important resource, and it's not just because of the cash they invest at your business. They will be prepared to share it if you give them an excellent experience.

Source: Brightlocal

77% Of Individuals Don't Rely On Reviews That Are Older Than 3 Months

Consumers don't care how great your service or product was in the past. Part of why online reviews matter is since they are relevant and fresh.

Consumers know businesses lose their touch all the time, which is why the majority of them find older reviews irrelevant.

It is for this reason that businesses should to be continuously requesting reviews.

Source: Statuslabs

More Than Half Of Customers Will Not Use An Organisation If It Has Less Than A 4 Star Ranking

This stat is among many that show the importance of online ratings. Now that news of consumer complete satisfaction travels this fast, keeping your consumers pleased is more crucial than ever.

57% of consumers have looked for business with more than four stars in 2018, which is up from 48 percent in 2017.

Furthermore, 11% looked just for services with a perfect five star ranking.

Source: Brightlocal

83% Of All Younger Consumers Were Asked To Post A Review Recently

Of those invited, 80% of customers did leave a review. In general, businesses have actually asked 66% of all customers to submit a review on their business.

Source: Brightlocal