More Than Four Negative Reviews About A Company Or Product Might Decrease Sales By 70%

One negative review suffices for 35 percent of a website's visitors to choose not to buy. 3 negative reviews can cost a business 59% fewer sales.

Obviously, they can be compensated by the large number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

49% Of Consumers Consider The Quantity Of Online Reviews As A Vital Consideration Of Their Buying Decision

Consumers value not only the quality or nature of the reviews, however they consider their number and recency as well.

The share of clients, who focus on the number of reviews is currently at 46 percent.

Source: Brightlocal

70 Percent Of Consumers Need To Read At Least Four Reviews Before They Can Trust A Business

Four reviews may be too few. The majority of people check out many more reviews to get a clear view of how business is really doing. Do not depend on that statistic alone.

Source: Brightlocal

72% Of Consumers Will Not Take Action Before They Check Out Some Reviews

No matter how alluring your marketing is, you still need customer reviews. There is no other way around it. Clients are still happy to hear you out, however they trust other individuals more.

Source: My Testimonial Engine

Many Popular Products Have An Average Score Of 4.2 To 4.7

You can't make everybody delighted, which is why perfect 5 star rankings are suspicious. Somebody always has a bit of a gripe. That's why it is unnatural to get perfect 5 star ratings. Often a lower ranking really helps your overall rating.

According to client rating stats, conversion rates begin to decrease as scores rise above 4.7.

Source: Spiegel Research Center

61 Percent Of Local Businesses Have A Typical Ranking Of 4 To 5 Stars

Typically 2 out of 3 businesses have exceptional and awesome ratings. Just 5% of businesses have a score listed below three stars.

Source: Brightlocal

86 Percent Of Customers Would Consider Writing A Review For A Business

Your clients are your most important resource, and it's not only because of the money they spend at your business. If you provide a great experience, they will be willing to share it.

Source: Brightlocal

15 Percent Of Consumers Don't Trust Businesses Without Any Online Reviews

No trust means no interactions. 15 percent of potential consumers will not even consider doing business with a business they can't discover viewpoints about.

Source: Statuslabs

Software Reviews Influence Over 98% Of All Purchasers

18% of software application purchasers consider reviews to be a necessary factor in the purchase process. Software reviews have no impact whatsoever on just 2 percent of customers. Two-thirds of them read more than six reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra

Favorable Reviews Encourage 68 Percent Of Customers To Choose A Local Business

Since the large bulk of consumers read reviews, you would want yours to be enticing to new consumers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

98% Of Yelp's Visitors Bought From A Business They Discovered On The Site

Usually, 142 million customers check out Yelp every month. This is as great a time as any if you haven't claimed your free Yelp business page.

Source: RevLocal

Online Reviews Impact 67.7% Of Customer Buying Decisions

More than 2 thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

53 Percent Of Americans Consider Product Reviews And Rankings As The Most Crucial Part Of Online Shopping.

Today's shoppers are wary and want the best bang for their buck. It's no surprise that they consider checking out reviews as a big part of the buying decision.

Source: Statista

Facebook Reviews Affect More Than 50 Percent Of Consumers' Purchasing Decisions

Facebook is presently the most popular social media which can also influence our purchasing decisions.

According to social media reviews statistics, Facebook impacts more than half of users' purchase choices.

If it has positive reviews, Facebook reviews stats expose that 4 out of five users are most likely to trust a local business.

Source: RevLocal

52% Of Consumers Rely On A Product More If It Has Negative Reviews Too

We already discussed the positive and negative reviews and their result on customers. Nevertheless, all products have their faults, it raises red flags that perhaps the reviews are fake if all of a products reviews are favorable. Consumers anticipate to see some negative reviews.

Source: Capterra