72% Of Clients Won't Take Action Before They Read Some Reviews

Regardless of how tempting your marketing is, you still require customer reviews. There's no other way around it. Customers are still going to hear you out, however they trust other people more.

Source: My Testimonial Engine

49% Of Consumers Consider The Quantity Of Online Reviews As A Vital Consideration Of Their Buying Decision

Customers value not just the quality or nature of the reviews, but they consider their number and recency too.

The share of consumers, who take notice of the number of reviews is presently at 46%.

Source: Brightlocal

70 Percent Of Customers Choose To Find Out About A Business Via Short Articles And Reviews, Rather Than Ads

Advertisements are all well and good, but it deserves trying a different approach also. Reviews are without a doubt the best method to discover the truth about a service or product.

Source: Statuslabs

Most Best Selling Items Have An Average Score Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star rankings are suspicious. Somebody always has a bit of a gripe. That's why it is unnatural to get perfect 5 star rankings. In some cases a lower score in fact helps your overall rating.

According to customer rating stats, conversion rates begin to decrease as rankings rise above 4.7.

Source: Spiegel Research Center

90% Of Clients Need Less Than 10 Reviews To Form An Opinion About A Business

You know what people say about first impressions?

Users get their impression of your businesses through reviews. Normally through less than 10 of them.

If you do not have reviews on your site, think about asking your visitors to write one.

Source: Martech Zone

89% Of Customers Review A Businesses Responses To Reviews

Not only do many customers read the review replies, 30% of them value them highly. Almost 96% read the responses to their own reviews.

Source: Brightlocal

70 Percent Of Customers Need To Check Out A Minimum Of 4 Reviews Before They Can Trust A Business

4 reviews may be too few. The majority of people read much more reviews to get a better idea of how business is actually doing. Don't depend upon that statistic alone.

Source: Brightlocal

91 Percent Of Millennials Rely On Online Reviews As Much As Family And Friends

Online review statistics place consumers' reviews as the most trustworthy source of suggestions. Online reviews typically carry the same weight as suggestions from friends and family.

Source: Brightlocal

71% Of Millennials Search Consumer Reviews Of Professional Services

Over half of all individuals in need of an expert service turn to online reviews.

According to online reviews data, 59% utilized online reviews to pick an attorney or a doctor.

Young people (age 18-35) are a lot more inclined to hire a professional based on online reviews. Just 19% of millennials will think about employing an attorney without any.

Source: Thomson Reuters

Reviews Are The Most Essential Part Of The Purchase Decision For Over 90% Of American Consumers

24% of US shoppers consider reviews as 'very influential'.

To illustrate the significance of online reviews and rankings, did you know that 81% of customers will pay more for a product with reviews and those exact same consumers are likewise going to accept slower shipping times for such products.

Source: Turntonetworks

54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Business

The star rating is the first thing consumers see. Still, users take note of other factors too, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a third of American customers.

Source: Statista

The Typical Review Length Has Gotten 65% Shorter Since 2010

As of late reviews are shorter, easier, and more straight to the point. The word count of a review in 2019 is comparable to that of a twitter tweet.

Source: Review Trackers

83 Percent Of Consumers Do Not Trust Advertising

The traditional channels to reach consumers aren't as prominent as they used to be. A lot of users who no longer trust advertisements choose to take notice of clients' recommendations online.

Source: Statuslabs

Most Local Businesses Have An Average Of 39 Google Reviews

People like to share their experience after they have gone to a vendor. Online review trends show people choose to comment if they had a favorable experience, rather than a mediocre or unfavorable one.

Source: Brightlocal