Reviews Are The Third Most Influential Ranking Aspect For Google's Local 3 Pack

Review signals (quantity, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

Most Local Businesses Have Approximately 39 Google Reviews

Individuals like to share their experience after they've visited a vendor. Online review trends reveal people prefer to comment if they had a favorable experience, instead of a mediocre or negative one.

Source: Brightlocal

Online Product Reviews About An Item Can Improve Its Conversion Rate By More Than 270 Percent

User review statistics show the purchase likelihood for a product with five reviews is 270 percent higher than the same product without reviews.

Source: Spiegel Research Center

Customers Checking Out Reviews On A Mobile Phone Are 127% More Likely To Purchase Than Desktop Users

Mobile users prefer to get things done quicker. Purchasing decisions are made quickly.

Online reviews are certainly persuasive, yet online marketers have not necessarily come to value the power of them.

Source: Martech Zone

70% Of Customers Need To Check Out A Minimum Of 4 Reviews Before They Can Rely On A Business

Four reviews may be too few. The majority of people check out many more reviews to get a clear view of how business is really doing. Don't depend on that fact alone.

Source: Brightlocal

73 Percent Of Customers Believe Written Reviews Are More Crucial Than Star And Number Ratings

Online review data make it clear individuals aren't satisfied with scores alone.

Written reviews make the stats appear more authentic which is what the would-be clients are trying to find. Almost a 3rd of consumers state composed reviews are the only function that makes them think the websites' reviews are pertinent and useful.

Source: Fan and Fuel

98% Of Yelp's Website Visitors Purchased From A Business They Found On The Site

Generally, 142 million customers visit Yelp on a monthly basis. This is as excellent a time as any if you haven't claimed your free Yelp business page.

Source: RevLocal

15 Percent Of Consumers Do Not Trust Businesses Without Having Online Reviews

No trust means no interactions. 15% of prospective clients won't even consider working with a business they can't find viewpoints about.

Source: Statuslabs

Positive Reviews Encourage 68 Percent Of Consumers To Use Local Businesses

Since the vast majority of consumers check out reviews, you would want yours to be inviting to new consumers, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Just 44% Of Local Businesses Have Actually Accepted Their Google My Business Listing

That's 56 percent of your competition that aren't taking advantage of their listing.

While business listings on the significant review platforms are free, a remarkably low number of businesses actually make use of them.

Although we now know why customer reviews are so effective, a lot of businesses obviously don't.

Source: LsaInsider

53% Of Americans Consider Product Reviews And Ratings As The Most Vital Part Of The Online Shopping Experience In 2018.

Today's buyers are smart and want the best bang for their dollar. It's not surprising that that they consider reading reviews as a huge part of the purchasing decision.

Source: Statista

83% Of All Young Customers Were Asked To Give A Review Recently

Of those asked, 80% of clients did post a review. In general, businesses have asked 66% of all consumers to submit a review on their company.

Source: Brightlocal

One-half Of All Of The Millennial's "Always" Read Online Reviews For Businesses

More youthful individuals know the value of being informed. User-generated material has an indisputable influence on consumers.

If businesses think of the power of customer reviews over millennials, they will understand what they've been losing out on. Older individuals are different though, just 6% of people aged 55 or older check out reviews.

Source: Brightlocal

Reviews Published On Twitter Can Help Increase Revenues By 6.46%

Online review stats show that reviews shared on Twitter, do more to grow sales than those on any other social media platform.

Source: Yotpo

Only 6 Percent Of Customers Do Not Trust Customer Reviews At All

According to client review statistics, a whopping 19 percent of customers constantly rely on online reviews and never a purchase without reading reviews initially.

Source: Statista

Over Half Of Consumers Will Not Use A Service If It Has Less Than A 4 Star Rating

This stat is among numerous that illustrate the importance of online rankings. Now that news of consumer satisfaction travels this fast, keeping your clients happy is more vital than ever.

57% of customers have actually searched for business with more than 4 stars in 2018, which is up from 48% in 2017.

11% looked only for companies with a best five star ranking.

Source: Brightlocal