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Customer Reviews On Items Are Trusted Nearly 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other individuals viewpoints before they ever trust what the maker states. The reason, makers' descriptions are essentially advertisements.
Source: Martech Zone
30% Of Clients Feel Positive About A Business Which Reacts To Online Reviews
Keeping in touch with your customers develops trust. Even something as simple as reacting to their reviews and remarks can make them feel appreciated.
As you may expect, customers who feel this way are happy to invest more cash with a company.
Source: Statuslabs
Reviews Are The Most Crucial Part Of The Purchase Choice For Over 90% Of United States Customers
24% of US shoppers consider reviews as 'incredibly influential'.
To illustrate the value of online reviews and rankings, did you understand that 81 percent of consumers will pay more for a product with reviews and those very same consumers are also happy to accept slower shipping times for such items.
Source: Turntonetworks
89% Of Customers Read A Companies Replies To Reviews
Not only do the majority of individuals read the review replies, 30% of them hold them in high regard. Nearly 96% read the responses to their own reviews.
Source: Brightlocal
If It Has Negative Reviews As Well, 52% Of Customers Trust An Item More
We already touched upon the positive and negative reviews and their result on consumers. However, all products have their faults, it raises red flags that maybe the reviews are fake if all of a products reviews are positive. Consumers anticipate to see some negative reviews.
Source: Capterra
70 Percent Of Consumers Prefer To Discover A Business By Means Of Posts And Reviews, Instead Of Ads
Advertisements are all well and good, but it deserves attempting a different approach too. Reviews are without a doubt the best way to find the truth about a service or product.
Source: Statuslabs
60% Of Consumers Seek Advice From Blog And Social Media Reviews On Their Mobile Devices Prior To Shopping
In-store shopping is affected substantially by blogs and reviews on social networks. With men being two times as likely to be affected than women.
Reviews and ranking statistics reveal people value the viewpoint of peers more than any other material.
Source: Collective Bias
91% Of Millennials Trust In Online Reviews As Much As Family And Friends
Online review statistics place clients' reviews as the most trustworthy source of suggestions. Online reviews typically carry the very same weight as guidance from friends and family.
Source: Brightlocal
Online Reviews Impact 67.7% Of Customer Purchasing Decisions
More than 2 thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
Reviews Are The 3rd Most Influential Ranking Element For Google's Local 3 Pack
Review signals (quantity, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.
Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
49 Percent Of Customers Consider The Number Of Online Reviews As An Essential Factor In Their Buying Decision
Consumers value not just the quality or nature of the reviews, however they consider their number and recency also.
The share of clients, who take notice of the variety of reviews is presently at 46 percent.
Source: Brightlocal