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Half Of All Millennial's "Constantly" Read Online Reviews For Companies
Younger individuals know the value of being informed. User-generated content has an indisputable effect on consumers.
If businesses stop to consider the power of client reviews over millennials, they will recognize what they've been losing out on. Older individuals are different though, just 6% of individuals aged 55 or older check out reviews.
Source: Brightlocal
63.6 Percent Of Consumers Visit Google To Read Reviews Of A Business
Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) last.
When it comes to trust, these online review statistics show the general popularity of a website can only go so far.
Source: Review Trackers
Unfavorable Reviews Can Improve Conversion By Up To 85%
It sounds crazy, but negative reviews can be a positive factor for users to spend more time on your website. According to online review data, individuals devote more than five times as long on a site when they check out negative reviews.
When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. If there aren't any negative ones, a frustrating 95 percent suspect censorship or faked reviews.
Source: Reevoo
77% Of Clients Would Post A Review If They Were Asked
More than a 35% would submit a review to inform others about their client encounter and 24% would most likely direct their review to the company itself.
Over a 26% would want to post a review to assist other individuals with their choice making process.
Source: Podium
60% Of Customers Check Out Blog And Social Media Network Reviews On Their Cell Phones Before Shopping
In-store purchasing is influenced substantially by blogs and reviews on social media. With men being twice as likely to be affected than women.
Reviews and rating statistics show individuals value the viewpoint of peers more than any other material.
Source: Collective Bias
77% Of Individuals Do Not Rely On Reviews That Are Older Than Three Months
Consumers don't care how excellent your service or product was in the past. Part of why online reviews matter is since they are fresh and relevant.
Customers know businesses lose their touch all the time, which is why the majority of them find older reviews irrelevant.
It is for this reason that businesses should to be constantly asking for reviews.
Source: Statuslabs
70 Percent Of Customers Prefer To Discover A Business Via Posts And Reviews, Rather Than Advertisements
Advertisements are all well and good, but it deserves attempting a different approach too. Reviews are by far the very best method to find the truth about a service or product.
Source: Statuslabs
A One Star Boost In Score Can Cause A 5% To 9% Increase In Business Revenue
Businesses that treat customers fairly normally prosper, review sites help ensure of that.
Source: Statuslabs
Facebook Reviews Impact More Than 50% Of Consumers' Purchasing Decisions
Facebook is currently the most popular social network which can also affect our buying decisions.
According to social reviews stats, Facebook affects more than half of users' purchase decisions.
Facebook reviews statistics reveal that four out of five users are most likely to trust a local business if it has favorable reviews.
Source: RevLocal
70% Of Consumers Need To Check Out A Minimum Of 4 Reviews Before They Can Trust A Business
Four reviews may be too few. Most people check out a lot more reviews to get a better idea of how business is actually doing. Don't depend upon that figure alone.
Source: Brightlocal
88% Of Americans Declared That Product Reviews Were The Most Prominent Factor When Buying Home Electronics
Data reveal that reviews were more successful than TV ads at 37%, social media at 23% and display ads at 49%.
Source: Statista