71% Of Millennials Browse Customer Reviews Of Expert Services

Over half of all individuals in need of a professional service rely on online reviews.

According to online reviews data, 59% utilized online reviews to pick a medical professional or an attorney.

Young people (age 18-35) are a lot more likely to employ a professional based upon online reviews. Only 19% of millennials will consider working with a legal representative without any.

Source: Thomson Reuters

Customers Reading Reviews On A Mobile Device Are 127% More Likely To Make A Purchase Than Desktop Users

Mobile users choose to get things done much faster. Buying choices are made rapidly.

Online reviews are clearly convincing, yet marketers have not always come to appreciate the power of them.

Source: Martech Zone

89% Of Buyers Prefer To Read Reviews On Their Cell Phones

Be it through an app or a mobile web browser, people today prefer to read reviews on their mobile phones.

Source: Statista

A One Star Increase In Rating Can Result In A 5% To 9% Boost In Business Earnings

Businesses that treat consumers honorably usually flourish, review websites help make certain of that.

Source: Statuslabs

Google Accounts For 57.5% Of All Reviews Globally

Google is the clear winner as far as distribution goes, however they are not the only ones in the game.

Here are the online reviews circulation rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers

If It Has Less Than A 4 Star Score, More Than Half Of Customers Won't Use A Company

This stat is among numerous that highlight the value of online ratings. Now that news of client fulfillment travels this quick, keeping your consumers pleased is more important than ever.

57 percent of consumers have looked for companies with more than 4 stars in 2018, which is up from 48 percent in 2017.

Moreover, 11 percent looked just for companies with a perfect five star ranking.

Source: Brightlocal

Unfavorable Reviews Can Increase Conversion By As Much As 85 Percent

It sounds crazy, but negative reviews can be a positive factor for users to devote more time on your site. According to online review data, people spend more than 5 times as long on a website when they read negative reviews.

When there are a mix of positives and negatives, more than two thirds of users trust reviews more. A frustrating 95 percent suspect censorship or fabricated reviews if there aren't any unfavorable ones.

Source: Reevoo

74% Of Local Companies Have At Least One Google Review

A single review is far from sufficient to enhance your website's SERP ranking.

Taking a look at online ratings data, we discovered that a company needs to have at least 40 reviews before customers "Award" it with a star.

Source: Brightlocal

Online Reviews Impact 67.7% Of Customer Purchasing Decisions

More than two-thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust An Item More

We already touched upon the positive and negative reviews and their impact on customers. However, all products have their faults, it raises red flags that perhaps the reviews are fake if all of a products reviews are positive. Customers anticipate to see some negative reviews.

Source: Capterra

If A Company Handles Issues Quickly And Efficiently, 95% Of Disappointed Clients Will Return To A Business

Clients do not anticipate you to be perfect. When things go wrong, they do anticipate you to take care of things. If there's absolutely nothing else a business can do to fix an issue, a simple coupon can say "We're sorry" in a more appealing way.

Source: SocialMediaToday

49% Of Customers Consider The Number Of Online Reviews As An Important Factor In Their Buying Decision

Consumers value not just the quality or nature of the reviews, however they consider their quantity and recency as well.

The share of clients, who pay attention to the number of reviews is presently at 46 percent.

Source: Brightlocal

Almost All Customers, Who Utilize Online Reviews, Read Them Early In The Buying Process

Let's say you wish to purchase a brand-new car and there are several models which fit your requirements. How do you choose the best one for you? Well, you read reviews.

With the help of other people, you manage to choose one that works for you. That's how positive reviews transform customers into clients.

Source: Consumer Affairs

Most Best Selling Items Have A Typical Rating Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star ratings are suspicious. Somebody always has a bit of a gripe. That's why it is abnormal to get perfect 5 star ratings. Often a lower rating in fact helps your overall rating.

According to consumer rating stats, conversion rates begin to reduce as scores rise above 4.7.

Source: Spiegel Research Center

Only 6 Percent Of Customers Don't Rely On Customer Reviews At All

According to client review statistics, a whopping 19% of customers constantly rely on online reviews and never a buy without reading reviews first.

Source: Statista

Customer Reviews On Items Are Relied On Practically 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other individuals opinions before they ever trust what the manufacturer states. The reason, producers' descriptions are essentially advertisements.

Source: Martech Zone

Clients Might Spend 31 Percent More With A Business That Has Excellent Reviews

Focus on this statistic. The more detailed other users explain your product or service, the more cash you can charge and consumer review stats show us exactly how much more.

Source: Martech Zone