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91% Of Companies Think The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Team Member
The 86% of companies question the integrity of online reviews. Nevertheless, they understand the massive effect user scores have on their business. Unfavorable consumer or employee reviews can influence 90% of job seekers.
Source: Career Arc
60% Of Consumers Check Out Blog And Social Media Network Reviews On Their Mobile Phones Before Shopping
In-store shopping is affected substantially by blogs and reviews on social networks. With men being two times as likely to be affected than women.
Reviews and rating stats show individuals value the opinion of peers more than any other material.
Source: Collective Bias
Positive Reviews Motivate 68% Of Customers To Choose A Local Business
Since the vast bulk of customers check out reviews, you'd want yours to be inviting to new customers, right? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
Facebook Reviews Affect More Than 50 Percent Of Consumers' Buying Decisions
Facebook is presently the most popular social network which can also affect our buying preferences.
According to social reviews statistics, Facebook impacts over half of users' purchase choices.
Facebook reviews stats reveal that 4 out of five users are most likely to trust a local business if it has favorable reviews.
Source: RevLocal
71% Of Millennials Search Consumer Reviews Of Expert Services
Over half of all people in need of an expert service turn to online reviews.
According to online reviews statistics, 59% utilized online reviews to select a doctor or a legal representative.
Younger people (age 18-35) are even more inclined to hire an expert based on online reviews. Only 19% of millennials will consider working with an attorney without any.
Source: Thomson Reuters
Most Local Businesses Have An Average Of 39 Google Reviews
People like to share their experience after they've gone to a supplier. Online review trends show individuals choose to comment if they had a favorable experience, instead of a average or unfavorable one.
Source: Brightlocal
74 Percent Of Regional Companies Have At Least One Google Review
One review is far from enough to improve your website's SERP ranking.
Taking a look at online ratings stats, we found out that a business needs to have at least 40 reviews before people "Award" it with a star.
Source: Brightlocal
63.6% Of Consumers Visit Google To Read Reviews Of A Business
Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the bottom of the list.
When it comes to trust, these online review statistics reveal the basic appeal of a site can just go so far.
Source: Review Trackers
88% Of Executives Regard Reputation Risk As A Leading Business Problem
Reputation management stats suggest a company's reputation does not affect just the customers. Potential team members likewise look at rankings and read reviews.
Source: Deloitte
Half Of All Millennial's "Constantly" Check Out Online Reviews For Businesses
Younger individuals know the worth of being informed. User-generated material has an unassailable effect on consumers.
If businesses think of the power of customer reviews over millennials, they will understand what they've been missing out on. Older people are various though, only 6% of individuals aged 55 or older read reviews.
Source: Brightlocal
Negative Reviews Can Improve Conversion By Up To 85 Percent
It sounds crazy, but negative reviews can be a positive factor for users to devote more time on your site. According to online review stats, people devote more than five times as long on a website when they check out negative reviews.
More than two thirds of users trust reviews more when there are a mix of positives and negatives. An overwhelming 95% suspect censorship or faked reviews if there aren't any unfavorable ones.
Source: Reevoo
Software Reviews Influence Over 98 Percent Of All Purchasers
18% of software purchasers consider reviews to be a necessary factor in the purchase procedure. Software application reviews have no effect whatsoever on only 2% of customers. Two-thirds of them read more than 6 reviews to decide and 14% of them read more than 20 reviews.
Source: Capterra
Online Reviews Impact 67.7% Of Consumer Buying Decisions
More than 2 thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz