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Just 6% Of Customers Do Not Trust Customer Reviews At All
According to client review statistics, a tremendous 19% of consumers always trust online reviews and never a buy without checking out reviews initially.
Source: Statista
61 Percent Of Local Businesses Have An Average Ranking Of 4 Or 5 Stars
Generally two-thirds of companies have good and outstanding ratings. Just 5% of businesses have a score listed below 3 stars.
Source: Brightlocal
89% Of Clients Review A Companies Reactions To Reviews
Not only do many clients check out the review replies, 30% of them value them highly. Almost 96% read the responses to their own reviews.
Source: Brightlocal
70% Of Customers Choose To Find Out About A Business By Means Of Reviews And Short Articles, Instead Of Ads
Advertisements are all well and good, but it's worth trying a different approach also. Reviews are by far the best way to find the truth about a product or service.
Source: Statuslabs
Online Reviews Impact 67.7% Of Consumer Purchasing Decisions
More than 2 thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
53% Of Americans Consider Item Reviews And Scores As The Most Crucial Part Of The Online Shopping Experience In 2018.
Today's consumers are smart and desire the very best bang for their dollar. It's no wonder that they consider reading reviews as a big part of the purchasing decision.
Source: Statista
95% Of Travelers Read Online Reviews Prior To Booking Travel Services
Leisure and business travelers alike check out reviews to form an opinion. Business travelers check out an average of 5 reviews vs. 6-7 for leisure tourists.
Source: Trust You
63.6 Percent Of Consumers Visit Google To Look For Reviews Of A Business
Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) behind.
When it comes to trust, these online review stats reveal the general appeal of a website can just go so far.
Source: Review Trackers
54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Organization
The star rating is the first thing consumers see. Still, users take notice of other aspects as well, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a third of American consumers.
Source: Statista
If It Has Less Than A 4 Star Score, More Than Half Of Customers Won't Use A Company
This stat is among many that illustrate the value of online rankings. Now that news of client satisfaction travels this fast, keeping your consumers pleased is more crucial than ever.
57 percent of customers have searched for companies with more than 4 stars in 2018, which is up from 48 percent in 2017.
Furthermore, 11% looked just for companies with a perfect five star ranking.
Source: Brightlocal
If A Business Makes An Effort To Solve Issues Rapidly And Effectively, 95% Of Dissatisfied Consumers Will Go Back To A Business
Consumers don't anticipate you to be perfect. They do expect you to resolve things when they go wrong. If there is absolutely nothing else a business can do to solve a concern, a simple coupon can say "We're sorry" in a more attractive way.
Source: SocialMediaToday
64 Percent Of Americans Agree That User-generated Content (client Reviews) Enhanced Their Shopping Experience In 2017
30% of consumers who check out client reviews, concur that it increases their buying confidence.
Businesses use the reviews to enhance their services and products.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
Almost All Consumers, Who Use Online Reviews, Read Them Early In The Purchasing Process
Let's say you want to purchase a new vehicle and there are numerous models which fit your criteria. How do you select the very best one for you? Well, you read the reviews.
With the help of other customers, you quickly decide on a model that works for you. That's how positive reviews transform consumers into consumers.
Source: Consumer Affairs