74% Of Local Companies Have At A Minimum, 1 Google Review

One review is far from enough to improve your website's SERP ranking.

Taking a look at online ratings stats, we learnt that a company needs to have a minimum of 40 reviews before users "Award" it with a star.

Source: Brightlocal

The Average Review Word Count Has Become 65% Much Shorter Since 2010

Presently reviews are much shorter, simpler, and more straight to the point. The length of a review in 2019 is proportionate to that of tweet from twitter.

Source: Review Trackers

If They Were Asked, 77% Of Consumers Would Give A Review

More than a 35% would post a review to notify others about their customer experience and 24% would undoubtedly direct their review to the business itself.

Over a 26% would want to submit a review to help other individuals with their choice making process.

Source: Podium

91% Of Millennials Rely On Online Reviews As Much As Friends And Family

Online review statistics position clients' reviews as the most trustworthy source of suggestions. Online reviews generally bring the exact same weight as advice from family and friends.

Source: Brightlocal

If A Company Manages To Resolve Problems Quickly And Efficiently, 95% Of Dissatisfied Consumers Will Go Back To A Business

Clients don't expect you to be perfect. They do anticipate you to deal with things when they go wrong. If there's absolutely nothing else a company can do to solve an issue, a simple coupon can say "We're sorry" in a more attractive way.

Source: SocialMediaToday

More Than 4 Negative Reviews About A Business Or Service Might Decrease Sales By 70 Percent

One negative review is enough for 35% of a website's visitors to decide not to buy. 3 negative reviews can cost a business 59% fewer sales.

Of course, they can be compensated by the large variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

67% Of Consumers Admit Reviews Are A "Extremely Important" Factor When Picking A Solution Provider

Reviews have a huge impact on their decision when clients have to pick a service provider.

Source: DemandGenReport

A Solitary Business Review Can Lift Its Conversions By 10%

Online review statistics reveal user-generated material can do miracles in regards to conversions.

A single review can have a substantial effect on your business.

A hundred reviews can increase your conversion rates by as much as 37%. Two hundred can supply an astonishing 44 percent boost.

Source: RevLocal

Software Application Reviews Influence Over 98% Of All Buyers

18 percent of software application buyers consider reviews to be an important factor in the purchase process. Software reviews have no effect whatsoever on just 2 percent of customers. Two thirds of them read more than six reviews to decide and 14 percent of them read more than 20 reviews.

Source: Capterra

53% Of Americans Consider Item Reviews And Ratings As The Most Crucial Part Of The Online Shopping Experience In 2018.

Today's buyers are wary and desire the best bang for their buck. It's no wonder that they consider checking out reviews as a big part of the purchasing decision.

Source: Statista

60% Of Consumers Check Out Blog And Social Media Reviews On Their Cell Phones Prior To Shopping

In-store purchasing is influenced significantly by blogs and reviews on social networks. With males being twice as likely to be influenced than women.

Reviews and rating stats show people value the viewpoint of peers more than any other content.

Source: Collective Bias

Negative Reviews Can Increase Conversion By Up To 85 Percent

It sounds insane, however negative reviews can be a positive driver for users to spend more time on your website. According to online review data, people spend more than 5 times as long on a site when they read negative reviews.

More than two thirds of users trust reviews more when there are a mix of positives and negatives. An overwhelming 95% suspect censorship or faked reviews if there aren't any negative ones.

Source: Reevoo

54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Business

The star score is the first thing customers see. Still, users focus on other elements as well, like the quantity, recency, length, and belief of reviews. Each of these alone affects more than a third of American customers.

Source: Statista

53% Of Customers Anticipate Companies To Reply Within A Week To Negative Reviews

Online review stats reveal that 63% of client reviews stay without a reply. That's regrettable, because those businesses are losing clients that way.

Source: Review Trackers

Online Reviews Impact 67.7% Of Customer Purchasing Decisions

More than two-thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

70 Percent Of Consumers Prefer To Discover A Business Via Posts And Reviews, Instead Of Advertisements

Ads are all well and good, however it's worth attempting a different approach also. Reviews are by far the very best way to discover the truth about a product or service.

Source: Statuslabs

15 Percent Of Consumers Do Not Trust Businesses With No Online Reviews

No trust indicates no interactions. 15 percent of potential clients won't even consider doing business with a company they can't discover viewpoints about.

Source: Statuslabs

Reviews Are The Third Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (quantity, variety, and so on) represent 15.44% of Google's algorithm for local ranking.

Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz