One-half Of All Millennial's "Always" Read Online Reviews For Businesses

Younger individuals understand the value of being informed. User-generated content has an unassailable effect on customers.

If businesses stop to consider the power of customer reviews over millennials, they will realize what they've been missing out on. Older people are various though, only 6% of individuals aged 55 or older check out reviews.

Source: Brightlocal

15 Percent Of Users Do Not Trust Businesses Without Online Reviews

No trust implies no interactions. 15% of prospective consumers will not even think about doing business with a business they can't find opinions about.

Source: Statuslabs

72 Percent Of Clients Will Not Take Action Unless They Read Some Reviews

No matter how attractive your marketing is, you still need client reviews. There's no other way around it. Customers are still willing to hear you out, however they trust other individuals more.

Source: My Testimonial Engine

77% Of Consumers Would Likely Leave A Review If They Were Asked

More than a 35% would leave a review to inform others about their customer encounter and 24% would undoubtedly direct their review to the business itself.

Over a 26% would want to post a review to assist other individuals with their decision making process.

Source: Podium

63.6 Percent Of Customers Go To Google To Look For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) last.

These online review statistics show the basic popularity of a site can just go so far when it concerns trust.

Source: Review Trackers

The Typical Review Word Count Has Become 65% Much Shorter Since 2010

These days reviews are shorter, simpler, and more straight to the point. The length of a review in 2019 is equivalent to that of a twitter tweet.

Source: Review Trackers

The Majority Of Popular Items Have An Average Score Of 4.2 To 4.7

You can't make everyone delighted, which is why perfect 5 star scores are suspicious. Someone always has a bit of a gripe. That's why it is unnatural to get perfect 5 star ratings. Sometimes a lower score actually helps your overall rating.

According to client rating statistics, conversion rates start to decrease as rankings rise above 4.7.

Source: Spiegel Research Center

53% Of Consumers Expect Businesses To Answer Back Within A Week To Unfavorable Reviews

Online review statistics show that 63% of consumer reviews remain without a reaction. That's too bad, since those businesses are losing customers that way.

Source: Review Trackers

Favorable Reviews Encourage 68 Percent Of Customers To Use Local Businesses

Considering that the large majority of consumers check out reviews, you would want yours to be inviting to new customers, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

88% Of Executives View Reputation Risk As A Top Business Issue

Reputation management stats show a business's reputation doesn't impact just the customers. Potential team members also look at scores and read reviews.

Source: Deloitte

Over Half Of People Aged 25-34 Gave Reviews

According to Statista, the more youthful generations are seemingly the more vocal ones.

Source: Statista

70% Of Consumers Choose To Learn About A Business By Means Of Posts And Reviews, Instead Of Ads

Advertisements are all well and good, but it deserves trying a different approach also. Reviews are by far the very best method to find the truth about a product or service.

Source: Statuslabs

61% Of Regional Businesses Have A Typical Rating Of 4 Or 5 Stars

Overall 2 out of 3 businesses have good and outstanding scores. Just 5% of companies have a score below 3 stars.

Source: Brightlocal

If It Has Negative Reviews As Well, 52% Of Consumers Trust A Product More

We already touched upon the positive and negative reviews and their effect on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that maybe the reviews are fake. Consumers expect to see some unfavorable reviews.

Source: Capterra

Consumer Reviews On Items Are Relied On Practically 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. People trust other peoples opinions before they ever trust what the producer states. The reason, makers' descriptions are basically advertisements.

Source: Martech Zone

American Buyers View "Product Performance" To Be The Most Valuable Information In Product Reviews

When people check out reviews, they focus on different elements of the shopping experience. However according to online review statistics, 60% of them are most thinking about the item's performance.

Client satisfaction, product quality and quality in time are the next few factors to consider for more than 50% of American consumers.

Source: Statista