American Buyers View "Product Performance" To Be The Most Valuable Information In Product Reviews

When individuals read reviews, they focus on different aspects of the shopping experience. However according to online review stats, 60% of them are most thinking about the product's performance.

Customer satisfaction, product quality and quality over time are the next few considerations for more than 50% of American consumers.

Source: Statista

83% Of Customers Don't Rely On Advertising

The standard channels to reach customers aren't as prominent as they utilized to be. The majority of users who no longer trust ads choose to focus on consumers' recommendations online.

Source: Statuslabs

77% Of Buyers Don't Trust Reviews That Are Older Than Three Months

Consumers don't care how good your product or service was in the past. Because they are relevant and fresh, is part of why online reviews matter.

Consumers know businesses lose their touch all the time, which is why the majority of them find older reviews unimportant.

It is for this reason that businesses need to be continuously asking for reviews.

Source: Statuslabs

98% Of Yelp's Website Visitors Bought From A Business They Found On The Website

Normally, 142 million consumers check out Yelp monthly. This is as excellent a time as any if you have not declared your totally free Yelp business page.

Source: RevLocal

72 Percent Of Customers Will Not Take Action Unless They Read Some Reviews

Regardless of how attractive your marketing is, you still require customer reviews. There is no other way around it. Consumers are still willing to hear you out, but they trust other individuals more.

Source: My Testimonial Engine

Reviews Are The 3rd Most Influential Ranking Element For Google's Local 3 Pack

Review signals (quantity, variety, etc.) represent 15.44% of Google's algorithm for local ranking.

Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

Fifty Percent Of All Millennial's "Always" Check Out Online Reviews For Businesses

More youthful individuals understand the value of being informed. User-generated material has an unassailable influence on consumers.

They will recognize what they've been missing out on if businesses stop to think about the power of client reviews over millennials. Older people are various though, only 6% of individuals aged 55 or older check out reviews.

Source: Brightlocal

The Typical Review Word Count Has Gotten 65% Much Shorter Since 2010

As of late reviews are shorter, simpler, and more straight to the point. The length of a review in 2019 is typical to that of tweet from twitter.

Source: Review Trackers

If They Were Asked, 77% Of Customers Would Most Likely Submit A Review

More than a 35% would leave a review to educate others about their consumer experience and 24% would likely direct their review to the company itself.

Over a 26% would want to submit a review to help other people with their choice making process.

Source: Podium

53% Of Americans Consider Product Reviews And Rankings As The Most Vital Part Of The Online Shopping Experience In 2018.

Today's buyers are smart and desire the best bang for their dollar. It's not surprising that that they consider reading reviews as a huge part of the purchasing decision.

Source: Statista

61% Of Local Businesses Have An Average Ranking Of 4 To 5 Stars

Overall two thirds of companies have excellent and awesome ratings. Just 5% of businesses have a score listed below three stars.

Source: Brightlocal

Because They Desire To Purchase A Product Or A Service And Desire To Get The Truth About The Businesses Products And Services, 82 Percent Of Consumers Go To Review Sites.

Review sites are places that people go to get the facts about a product, service or business . Users come because they have actually currently formed a purchase decision. The majority of them (89%) purchase within a week of their visit. And 29 percent do so in 24 hours.

Source: RevLocal

Reviews Are The Most Vital Part Of The Purchase Choice For Over 90% Of American Consumers

24% of US consumers consider reviews as 'very influential'.

To show the value of online reviews and ratings, did you understand that 81% of consumers will pay more for an item with reviews and those same customers are also going to accept slower shipping times for such items.

Source: Turntonetworks

Google Represents 57.5% Of All Reviews Around The Globe

Google is in the lead here, followed by Facebook as a remote second.

These the online reviews distribution rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers

70% Of Customers Prefer To Learn About A Business Via Articles And Reviews, Rather Than Ads

Ads are all well and good, however it deserves attempting a different approach also. Reviews are by far the very best method to find the truth about a service or product.

Source: Statuslabs

15% Of Customers Do Not Trust Businesses Without Any Online Reviews

No trust indicates no interactions. 15 percent of prospective consumers won't even think about working with a business they can't find viewpoints about.

Source: Statuslabs

49% Of Customers Consider The Number Of Online Reviews As A Necessary Factor In Their Buying Decision

Customers value not only the quality or nature of the reviews, however they consider their quantity and recency as well.

The share of clients, who pay attention to the variety of reviews is presently at 46%.

Source: Brightlocal