More Than 4 Negative Reviews About A Business Or Service Might Reduce Sales By 70 Percent

One negative review suffices for 35% of a site's visitors to decide not to buy. Three negative reviews can cost a business 59 percent fewer sales.

Of course, they can be compensated by the large variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Online Product Reviews About A Product Can Increase Its Conversion Rate By More Than 270%

User review statistics reveal the purchase likelihood for a product with five reviews is 270% higher than the exact same product without reviews.

Source: Spiegel Research Center

Reviews Are The Most Crucial Part Of The Purchase Decision For Over 90% Of US Clients

24% of US shoppers consider reviews as 'extremely influential'.

To highlight the value of online reviews and scores, did you understand that 81 percent of customers will pay more for a product with reviews and those same customers are also ready to accept slower shipping times for such products.

Source: Turntonetworks

49 Percent Of Customers Consider The Quantity Of Online Reviews As An Essential Factor In Their Purchasing Decision

Consumers value not just the quality or nature of the reviews, but they consider their quantity and recency also.

The share of customers, who pay attention to the number of reviews is presently at 46 percent.

Source: Brightlocal

The Average Review Word Count Has Actually Become 65% Much Shorter Since 2010

At this present time reviews are much shorter, easier, and more straight to the point. The length of a review in 2019 is similar to that of a twitter tweet.

Source: Review Trackers

88% Of Americans Stated That Product Reviews Were The Most Prominent Factor When Buying Home Electronic Devices

Stats reveal that reviews were more helpful than TV advertisements at 37%, social networks at 23% and display advertisements at 49%.

Source: Statista

89% Of Shoppers Like To Read Reviews Using Their Smartphones

Be it by means of an app or a mobile web browser, everyday people choose to read reviews on their cell phones.

Source: Statista

Most Best Selling Items Have A Typical Score Of 4.2 To 4.7

You can't make everybody delighted, which is why perfect 5 star rankings are suspicious. Someone always has a bit of a gripe. That's why it is abnormal to get perfect 5 star scores. Often a lower rating really helps your overall score.

According to consumer rating stats, conversion rates start to decrease as scores rise above 4.7.

Source: Spiegel Research Center

Reviews Are The Third Most Prominent Ranking Aspect For Google's Local 3 Pack

Review signals (amount, variety, etc.) represent 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

53 Percent Of Americans Consider Product Reviews And Scores As The Most Essential Part Of Online Shopping.

Today's buyers are wary and want the very best bang for their buck. It's no surprise that they consider checking out reviews as a big part of the purchasing decision.

Source: Statista

15 Percent Of Users Don't Trust Businesses Without Any Online Reviews

No trust suggests no interactions. 15% of potential consumers won't even think about doing business with a company they can't discover viewpoints about.

Source: Statuslabs

If They Were Asked, 77% Of Consumers Would Likely Submit A Review

More than a 35% would leave a review to inform others about their client encounter and 24% would probably direct their review to the company itself.

Over a 26% would want to post a review to assist other individuals with their decision making process.

Source: Podium

61 Percent Of Regional Businesses Have A Typical Score Of 4 To 5 Stars

Generally two thirds of companies have outstanding and good rankings. Only 5% of companies have a rating listed below 3 stars.

Source: Brightlocal

70% Of Consumers Prefer To Discover A Business By Means Of Posts And Reviews, Instead Of Ads

Advertisements are all well and good, however it deserves attempting a different approach also. Reviews are by far the best method to discover the truth about a service or product.

Source: Statuslabs