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91 Percent Of Millennials Have Confidence In Online Reviews As Much As Friends And Family
Online review stats position consumers' reviews as the most credible source of recommendations. Online reviews typically carry the exact same weight as suggestions from loved ones.
Source: Brightlocal
Negative Reviews Can Boost Conversion By As Much As 85 Percent
It sounds crazy, however negative reviews can be a positive factor for users to spend more time on your site. According to online review statistics, individuals spend more than five times as long on a website when they check out negative reviews.
More than two-thirds of users trust reviews more when there are a mix of negatives and positives. An overwhelming 95 percent suspect censorship or fabricated reviews if there aren't any negative ones.
Source: Reevoo
Only 6 Percent Of Consumers Do Not Trust Customer Reviews At All
According to consumer review stats, a tremendous 19% of customers constantly rely on online reviews and never ever a buy without checking out reviews first.
Source: Statista
30% Of Customers Feel Favorable To A Company Which Responds To Online Reviews
Communicating with your customers creates trust. Even something like reacting to their reviews and remarks can make them feel appreciated.
As you may expect, clients who feel this way are ready to invest more money with a business.
Source: Statuslabs
Half Of All Millennial's "Always" Check Out Online Reviews For Companies
More youthful individuals know the worth of being informed. User-generated material has an unassailable effect on consumers.
If businesses stop to consider the power of consumer reviews over millennials, they will understand what they've been losing out on. Older people are different though, only 6% of individuals aged 55 or older check out reviews.
Source: Brightlocal
60 Percent Of Customers Seek Advice From Blog And Social Media Reviews On Their Cell Phones Before Shopping
In-store shopping is affected significantly by blogs and reviews on social media. With males being twice as likely to be influenced than ladies.
Reviews and ranking stats reveal individuals value the opinion of peers more than any other content.
Source: Collective Bias
Favorable Reviews Motivate 68 Percent Of Customers To Choose A Local Business
Since the large majority of customers read reviews, you would want yours to be appealing to new consumers? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
The Average Review Length Has Actually Become 65% Shorter Since 2010
Lately reviews are much shorter, easier, and more straight to the point. The word count of a review in 2019 is typical to that of a twitter tweet.
Source: Review Trackers
53% Of Consumers Expect Companies To Respond Within A Week To Unfavorable Reviews
Online review statistics show that 63% of consumer reviews remain without a reaction. That's regrettable, because those businesses are losing consumers that way.
Source: Review Trackers
Most Best-selling Items Have An Average Rating Of 4.2 To 4.7
You can't make everybody happy, which is why perfect 5 star ratings are suspicious. That's why it is unnatural to get perfect 5 star rankings.
According to client rating stats, conversion rates begin to reduce as rankings rise above 4.7.
Source: Spiegel Research Center
Reviews Are The Most Important Part Of The Purchase Decision For Over 90% Of United States Customers
24% of US consumers consider reviews as 'incredibly influential'.
To illustrate the importance of online reviews and scores, did you know that 81% of customers will pay more for a product with reviews and those exact same consumers are likewise ready to accept slower shipping times for such items.
Source: Turntonetworks