54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Company

The star score is the first thing customers see. Still, users take note of other aspects too, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of USA customers.

Source: Statista

89% Of Customers Read A Companies Feedback To Reviews

Not only do most shoppers check out the review replies, 30% of them hold them in high regard. Practically 96% read the reactions to their own reviews.

Source: Brightlocal

Online Product Reviews About A Product Can Improve Its Conversion Rate By More Than 270%

User review stats reveal the purchase likelihood for an item with 5 reviews is 270 percent higher than the same product without reviews.

Source: Spiegel Research Center

A Single Business Review Can Raise Its Conversions By 10 Percent

Online review statistics reveal user-generated content can do miracles in terms of conversions.

A single review can have a substantial effect on your business.

A hundred reviews can raise your conversion rates by as much as 37%. 2 hundred can provide an astonishing 44% increase.

Source: RevLocal

Almost All Consumers, Who Use Online Reviews, Read Them Very Early In The Buying Process

Let's say you wish to buy a new car and there are numerous models which fit your criteria. How do you choose the best one for you? Well, you read reviews.

With the help of other consumers, you manage to select a model that works for you. That's how positive reviews convert consumers into consumers.

Source: Consumer Affairs

72% Of Consumers Won't Take Action Before They Check Out Some Reviews

Irrespective of how captivating your marketing is, you still need customer reviews. There's no skirting around it. Customers are still happy to hear you out, however they trust other people more.

Source: My Testimonial Engine

74 Percent Of Regional Companies Have At A Minimum, One Google Review

A single review is far from adequate to improve your website's SERP ranking.

Taking a look at online rankings statistics, we found out that a business requires to have at least 40 reviews before visitors "Award" it with a star.

Source: Brightlocal

Online Reviews Impact 67.7% Of Customer Buying Decisions

More than two-thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

Just 44% Of Local Companies Have Claimed Their Google My Business Listing

That's 56 percent of your competition that aren't taking advantage of their listing.

While business listings on the major review platforms are free, a remarkably low number of businesses actually use them.

Although we now understand why customer reviews are so effective, the majority of businesses obviously don't.

Source: LsaInsider

Consumer Reviews On Products Are Trusted Practically 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other peoples viewpoints before they ever trust what the manufacturer says. The reason, makers' descriptions are generally ads.

Source: Martech Zone

86% Of Customers Would Consider Composing A Review For A Business

Your consumers are your most valuable resource, and it's not only because of the cash they spend at your business. If you give them an excellent experience, they will want to share it.

Source: Brightlocal

Favorable Reviews Motivate 68 Percent Of Customers To Choose Local Businesses

Given that the vast majority of customers check out reviews, you'd want yours to be enticing to brand-new clients, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

89% Of Individuals Like To Read Reviews Using Their Smartphones

Be it through an app or a mobile internet browser, most people prefer to read reviews on their cell phones.

Source: Statista