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63.6% Of Consumers Go To Google To Look For Reviews Of A Business
Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) behind.
When it comes to trust, these online review statistics reveal the basic appeal of a site can only go so far.
Source: Review Trackers
30% Of Clients Feel Comfortable With A Company Which Reacts To Online Reviews
Staying connected with your customers creates trust. Even something as basic as reacting to their remarks and reviews can make them feel valued.
As you may expect, customers who feel this way are ready to spend more money with a business.
Source: Statuslabs
64% Of Americans Concur That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017
30% of customers who read consumer reviews, concur that it increases their buying confidence.
Companies utilize the reviews to improve their products and services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
Users Reading Reviews On A Mobile Phone Are 127% Most Likely To Buy Than Desktop Users
Mobile users choose to get things done faster. Therefore, buying choices are made quickly.
Online reviews are clearly convincing, yet marketers have not always come to value the power of them.
Source: Martech Zone
Reviews Are The 3rd Most Prominent Ranking Element For Google's Local 3 Pack
Review signals (amount, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
Just 6 Percent Of Consumers Do Not Trust Consumer Reviews At All
According to customer review stats, a massive 19 percent of customers constantly rely on online reviews and never ever a make a purchase without reading reviews first.
Source: Statista
67% Of Customers Suggest Reviews Are A "Very Important" Factor When Choosing A Solution Provider
Reviews have an enormous effect on their decision when customers have to choose a service provider.
Source: DemandGenReport
90 Percent Of Users Need Less Than 10 Reviews To Form An Opinion About A Business
You understand what individuals state about first impressions?
Users get their first impression of your businesses through reviews. Normally through less than 10 of them.
Think about asking your visitors to write one if you do not have reviews on your site.
Source: Martech Zone
70 Percent Of Consumers Need To Read A Minimum Of 4 Reviews Before They Can Rely On A Business
Four reviews may be too few. Most people check out much more reviews to get an idea of how the business is really doing. Do not depend upon that statistic alone.
Source: Brightlocal
83% Of All Young People Were Asked To Leave A Review Recently
Of those asked, 80% of clients did post a review. In general, companies have actually asked 66% of all customers to submit a review on their company.
Source: Brightlocal
Only 44% Of Local Businesses Have Accepted Their Google My Business Listing
That's 56% of your competitors that aren't taking advantage of their listing.
While business listings on the major review platforms are free, a surprisingly low number of businesses in fact utilize them.
Although we now understand why customer reviews are so effective, many businesses apparently don't.
Source: LsaInsider