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The Average Review Word Count Has Gotten 65% Much Shorter Since 2010
Lately reviews are shorter, simpler, and more straight to the point. The word count of a review in 2019 is comparable to that of tweet from twitter.
Source: Review Trackers
Favorable Reviews Motivate 68% Of Consumers To Choose A Local Business
Since the large bulk of consumers read reviews, you'd want yours to be appealing to new consumers? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
Online Reviews Impact 67.7% Of Customer Buying Decisions
More than two thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
Online Item Reviews About An Item Can Boost Its Conversion Rate By A Staggering 270%
User review statistics show the purchase possibility for an item with 5 reviews is 270% higher than the very same product without reviews.
Source: Spiegel Research Center
67% Of Customers Claim That Reviews Are A "Extremely Important" Factor When Picking A Service Provider
When customers need to choose a service provider, reviews have an enormous influence on their decision.
Source: DemandGenReport
A One Star Increase In Rating Can Result In A 5% To 9% Boost In Business Earnings
Businesses that treat customers fairly typically prosper, review websites help ensure of that.
Source: Statuslabs
52% Of Customers Rely On A Product More If It Has Negative Reviews Too
We already touched upon the positive and negative reviews and their impact on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are fake. Consumers expect to see some negative reviews.
Source: Capterra
Facebook Reviews Impact More Than 50% Of Consumers' Buying Decisions
Facebook is currently the most popular social network which can also affect our buying decisions.
According to social reviews stats, Facebook impacts over half of users' purchase choices.
Facebook reviews statistics expose that four out of 5 users are more likely to rely on a local business if it has favorable reviews.
Source: RevLocal
Only 6 Percent Of Consumers Don't Trust Client Reviews At All
According to customer review data, a whopping 19 percent of consumers constantly rely on online reviews and never ever a make a purchase without reading reviews.
Source: Statista
49% Of Customers Consider The Quantity Of Online Reviews As An Essential Factor In Their Buying Decision
Customers value not just the quality or nature of the reviews, but they consider their number and recency too.
The share of clients, who focus on the number of reviews is currently at 46 percent.
Source: Brightlocal
82% Of Customers Check Out Review Sites Because They Want To Acquire An Item Or A Service And Wish To Get The Facts About The Businesses Services And Products.
Review sites are locations that people go to get the truth about a service, item or business. Users come because they have actually currently formed a purchase decision. The bulk of them (89%) buy within a week of their visit. And 29% do so within 24 hours.
Source: RevLocal
89% Of Customers Read A Businesses Responses To Reviews
Not only do many individuals read the review replies, 30% of them value them highly. Almost 96% read the reactions to their own reviews.
Source: Brightlocal