United States Shoppers View "Product Performance" To Be The Most Useful Information In Product Reviews

When people read reviews, they concentrate on different aspects of the shopping experience. However according to online review stats, 60% of them are most thinking about the product's performance.

Customer satisfaction, product quality and quality with time are the next few considerations for more than 50% of US clients.

Source: Statista

49% Of Customers Consider The Quantity Of Online Reviews As An Important Factor In Their Purchasing Decision

Customers value not just the quality or nature of the reviews, but they consider their quantity and recency as well.

The share of clients, who pay attention to the variety of reviews is presently at 46 percent.

Source: Brightlocal

If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust A Product More

We already touched upon the negative and positive reviews and their impact on customers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are phony. People expect to see some unfavorable reviews.

Source: Capterra

Customer Reviews On Products Are Relied On Practically 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. People trust other individuals opinions before they ever trust what the maker says. The reason, makers' descriptions are essentially advertisements.

Source: Martech Zone

77% Of Users Do Not Trust Reviews That Are Older Than 3 Months

Consumers don't care how great your product or service was in the past. Part of why online reviews matter is due to the fact that they are relevant and fresh.

Consumers understand businesses lose their touch all the time, which is why the majority of them consider older reviews irrelevant.

It is for this reason that businesses should to be constantly requesting reviews.

Source: Statuslabs

53% Of Consumers Anticipate Companies To Answer Back Within A Week To Negative Reviews

Online review statistics clarify that 63% of client reviews remain without a reply. That's too bad, since those businesses are losing clients that way.

Source: Review Trackers

Half Of All Millennial's "Constantly" Check Out Online Reviews For Businesses

More youthful individuals understand the value of being informed. User-generated content has an indisputable impact on consumers.

They will recognize what they've been missing out on if businesses stop to consider the power of client reviews over millennials. Older individuals are different though, only 6% of people aged 55 or older read reviews.

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Company

The star ranking is the first thing customers see. Still, users take note of other elements too, like the quantity, recency, length, and belief of reviews. Each of these alone affects more than a 3rd of United States customers.

Source: Statista

Clients Might Invest 31% More With A Business That Has Fantastic Reviews

Pay attention to this fact. The better other users explain your services or product, the more cash you can charge and consumer review statistics reveal to us exactly just how much more.

Source: Martech Zone

91 Percent Of Millennials Rely On Online Reviews As Much As Loved Ones

Online review statistics put clients' reviews as the most trustworthy source of suggestions. Online reviews typically carry the exact same weight as recommendations from loved ones.

Source: Brightlocal

91% Of Companies Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Possible Employee

The 86% of companies doubt the integrity of online reviews. However, they understand the enormous impact user ratings have on their business. Unfavorable customer or employee reviews can influence 90% of job seekers.

Source: Career Arc

63.6% Of Consumers Visit Google To Read Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) last.

When it comes to trust, these online review statistics reveal the general appeal of a website can just go so far.

Source: Review Trackers

83% Of Clients Don't Trust Advertising

The conventional channels to reach clients aren't as prominent as they used to be. The majority of users who no longer trust advertisements select to focus on consumers' recommendations online.

Source: Statuslabs