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Almost All Customers, Who Use Online Reviews, Read Them Early On In The Buying Process
Let's say you want to buy a new car and there are several models which fit your criteria. How do you choose the best one for you? Well, you read online reviews.
With the help of other customers, you quickly select a model that works for you. That's how favorable reviews transform consumers into consumers.
Source: Consumer Affairs
91% Of Businesses Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member
The 86% of companies doubt the integrity of online reviews. Nevertheless, they recognize the massive impact user rankings have on their business. Undesirable customer or employee reviews can affect 90% of job seekers.
Source: Career Arc
Reviews Are The Most Crucial Part Of The Purchase Choice For Over 90% Of United States Consumers
24% of US shoppers consider reviews as 'very influential'.
To show the importance of online reviews and ratings, did you understand that 81 percent of consumers will pay more for an item with reviews and those same clients are likewise ready to accept slower shipping times for such products.
Source: Turntonetworks
15 Percent Of Users Don't Trust Businesses Without Any Online Reviews
No trust means no interactions. 15% of potential customers won't even think about doing business with a company they can't find opinions about.
Source: Statuslabs
83% Of All Younger Clients Were Invited To Post A Review Recently
Of those asked, 80% of clients did post a review. In general, businesses have asked 66% of all consumers to give a review on their company.
Source: Brightlocal
Reviews Published On Twitter Can Help Boost Sales By 6.46%
Online review data show that reviews shared on Twitter, do more to boost sales than those on any other social media platform.
Source: Yotpo
Positive Reviews Encourage 68% Of Consumers To Use A Local Business
Since the huge majority of customers check out reviews, you'd want yours to be enticing to new consumers, right? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
Online Reviews Affect 67.7% Of Customer Purchasing Decisions
More than two thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
Facebook Reviews Impact More Than 50% Of Consumers' Purchasing Decisions
Facebook is currently the most popular social media which can also affect our purchasing preferences.
According to social media reviews data, Facebook impacts more than half of users' purchase decisions.
Facebook reviews statistics reveal that four out of 5 users are more likely to trust a local business if it has positive reviews.
Source: RevLocal
49 Percent Of Customers Consider The Number Of Online Reviews As A Vital Factor In Their Purchasing Decision
Consumers value not just the quality or nature of the reviews, however they consider their number and recency too.
The share of clients, who focus on the number of reviews is presently at 46 percent.
Source: Brightlocal
52% Of Customers Rely On A Product More If It Has Unfavorable Reviews Too
We already discussed the negative and positive reviews and their impact on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that perhaps the reviews are phony. People anticipate to see some negative reviews.
Source: Capterra