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52% Of Customers Trust A Product More If It Has Unfavorable Reviews Also
We already touched upon the positive and negative reviews and their impact on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are phony. Customers anticipate to see some negative reviews.
Source: Capterra
Many Best-selling Products Have An Average Rating Of 4.2 To 4.7
You can't make everyone delighted, which is why perfect 5 star rankings are suspicious. Someone always has a bit of a gripe. That's why it is abnormal to get perfect 5 star rankings. Sometimes a lower score really helps your overall score.
According to consumer rating statistics, conversion rates start to decrease as ratings rise above 4.7.
Source: Spiegel Research Center
83% Of All Younger Customers Were Asked To Post A Review Recently
Of those asked, 80% of consumers did give a review. In general, businesses have asked 66% of all clients to post a review on their company.
Source: Brightlocal
72 Percent Of Customers Will Not Take Action Before They Read Some Reviews
No matter how enticing your marketing is, you still need customer reviews. There's no other way around it. Consumers are still going to hear you out, however they rely on other individuals more.
Source: My Testimonial Engine
89% Of Customers Want To Read Reviews Using Their Smartphones
Be it through an app or a mobile browser, people today choose to read reviews on their phones.
Source: Statista
86% Of Consumers Would Think About Writing A Review For A Business
Your consumers are your most valuable resource, and it's not just because of the cash they spend at your business. If you give them a great experience, they will be willing to share it.
Source: Brightlocal
United States Buyers View "Product Performance" To Be The Most Valuable Information In Product Reviews
When individuals read reviews, they concentrate on various aspects of the shopping experience. But according to online review statistics, 60% of them are most thinking about the item's performance.
Customer satisfaction, product quality and quality over time are the next couple of considerations for more than 50% of USA customers.
Source: Statista
Software Reviews Influence Over 98 Percent Of All Purchasers
18% of software purchasers consider reviews to be a vital factor in the purchase procedure. Software application reviews have no impact whatsoever on only 2 percent of customers. Two thirds of them read more than six reviews to make up their mind and 14 percent of them read more than 20 reviews.
Source: Capterra
Facebook Reviews Affect More Than 50% Of Customers' Purchasing Decisions
Facebook is presently the most popular social media which can also influence our buying decisions.
According to social reviews data, Facebook affects more than half of users' purchase decisions.
If it has positive reviews, Facebook reviews statistics expose that 4 out of five users are most likely to trust a local business.
Source: RevLocal
70% Of Customers Need To Read A Minimum Of Four Reviews Before They Can Rely On A Business
Four reviews may be too few. Most people check out much more reviews to get a clear view of how business is in fact doing. Do not depend on that statistic alone.
Source: Brightlocal
70 Percent Of Consumers Prefer To Discover A Business Via Reviews And Short Articles, Instead Of Advertisements
Advertisements are all well and good, however it's worth trying a different approach as well. Reviews are by far the best method to find the truth about a service or product.
Source: Statuslabs
49% Of Consumers Consider The Number Of Online Reviews As A Necessary Factor In Their Purchasing Decision
Customers value not just the quality or nature of the reviews, but they consider their quantity and recency also.
The share of customers, who take notice of the variety of reviews is currently at 46 percent.
Source: Brightlocal
Reviews Published On Twitter Can Increase Online Sales By 6.46%
Online review data reveal that reviews shared on Twitter, do more to boost sales than those on any other social network.
Source: Yotpo