70% Of Customers Need To Read A Minimum Of Four Reviews Before They Can Rely On A Business

Four reviews may be too few. Many people read a lot more reviews to get an idea of how business is in fact doing. Do not depend upon that fact alone.

Source: Brightlocal

89% Of Buyers Prefer To Read Reviews Using Their Mobile Phones

Be it by means of an app or a mobile internet browser, everyday people choose to read reviews on their smart phones.

Source: Statista

77% Of Consumers Would Definitely Post A Review If They Were Asked

More than a 35% would leave a review to educate others about their client experience and 24% would definitely direct their review to the company itself.

Over a 26% would want to give a review to assist other people with their choice making process.

Source: Podium

Software Reviews Impact Over 98 Percent Of All Purchasers

18 percent of software buyers consider reviews to be a vital factor in the purchase process. Software reviews have no impact whatsoever on just 2 percent of consumers. Two-thirds of them read more than six reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra

64 Percent Of Americans Concur That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017

30% of customers who check out client reviews, agree that it increases their purchasing confidence.

Companies utilize the reviews to enhance their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Consumer Reviews On Products Are Relied On Nearly 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. Individuals trust other peoples opinions before they ever trust what the maker says. The reason, producers' descriptions are generally advertisements.

Source: Martech Zone

83% Of All Young Customers Were Asked To Post A Review Recently

Of those asked, 80% of customers did leave a review. Overall, businesses have actually asked 66% of all clients to post a review on their business.

Source: Brightlocal

Reviews Published On Twitter Can Improve Sales By 6.46 Percent

Online review data show that reviews shared on Twitter, do more to boost sales than those on any other social network.

Source: Yotpo

Just 6 Percent Of Customers Don't Trust Consumer Reviews At All

According to client review stats, a tremendous 19% of consumers always rely on online reviews and never a make a purchase without reading reviews.

Source: Statista

63.6 Percent Of Consumers Go To Google To Read Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the bottom of the list.

When it comes to trust, these online review stats show the general popularity of a site can just go so far.

Source: Review Trackers

73% Of Consumers Think Written Reviews Are More Vital Than Star And Number Scores

Online review data make it clear individuals aren't pleased with scores alone.

Customer reviews make the statistics appear more authentic which is what the would-be customers are searching for. Almost a third of consumers say written reviews are the only feature that makes them think the websites' reviews are helpful and appropriate.

Source: Fan and Fuel

88% Of Executives View Reputation Risk As A Top Business Concern

Reputation management stats suggest a company's reputation does not affect simply the clients. Prospective employees also take a look at ratings and read reviews.

Source: Deloitte

98 Percent Of Yelp's Visitors Purchased From A Business They Found On The Website

Generally, 142 million customers check out Yelp monthly. This is as excellent a time as any if you have not declared your free Yelp business page.

Source: RevLocal

If It Has Negative Reviews As Well, 52% Of Customers Trust An Item More

We already discussed the positive and negative reviews and their impact on customers. However, all products have their faults, it raises red flags that perhaps the reviews are phony if all of a products reviews are positive. Customers anticipate to see some negative reviews.

Source: Capterra

Google Represents 57.5% Of All Reviews World-wide

Google is the clear winner as far as circulation goes, but they are not the only ones in the game.

These are the online reviews distribution rankings:

Google at 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers