77% Of Customers Don't Rely On Reviews That Are Older Than Three Months

Consumers don't care how good your product or service was in the past. Part of why online reviews matter is since they are relevant and fresh.

Consumers know businesses lose their touch all the time, which is why most of them consider older reviews irrelevant.

It is for this reason that businesses need to be constantly requesting reviews.

Source: Statuslabs

70% Of Consumers Need To Read At Least Four Reviews Before They Can Trust A Business

Four reviews may be too few. Many people check out a lot more reviews to get a better idea of how business is really doing. Don't depend upon that statistic alone.

Source: Brightlocal

If They Were Asked, 77% Of Consumers Would Undoubtedly Post A Review

More than a 35% would post a review to notify others about their consumer experience and 24% would most likely direct their review to the business itself.

Over a 26% would be willing to post a review to help other people with their choice making process.

Source: Podium

73% Of Customers Think Customer Reviews Are More Important Than Star And Number Rankings

Online review data make it clear people aren't satisfied with scores alone.

Consumer reviews make the stats appear more genuine which is what the would-be customers are trying to find. Practically a third of consumers say composed reviews are the only function that makes them believe the websites' reviews are pertinent and beneficial.

Source: Fan and Fuel

88% Of Executives Consider Reputation Risk As A Leading Business Issue

Reputation management stats show a company's reputation doesn't impact simply the customers. Prospective team members likewise look at rankings and read reviews.

Source: Deloitte

Online Product Reviews About An Item Can Increase Its Conversion Rate By An Unprecedented 270%

User review stats reveal the purchase likelihood for an item with five reviews is 270% higher than the same item without reviews.

Source: Spiegel Research Center

Online Reviews Affect 67.7% Of Consumer Buying Decisions

More than two thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

63.6% Of Customers Visit Google To Look For Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the bottom of the list.

When it comes to trust, these online review statistics reveal the general popularity of a site can only go so far.

Source: Review Trackers

Consumer Reviews On Products Are Relied On Almost 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. People trust other individuals viewpoints before they ever trust what the manufacturer states. The reason, manufacturers' descriptions are essentially ads.

Source: Martech Zone

Software Reviews Influence Over 98% Of All Buyers

18% of software application buyers consider reviews to be an important factor in the purchase procedure. Software reviews have no effect whatsoever on just 2% of customers. Two thirds of them read more than six reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

70% Of Consumers Choose To Find Out About A Business By Means Of Reviews And Posts, Rather Than Ads

Advertisements are all well and good, however it's worth attempting a different approach as well. Reviews are by far the very best way to find the truth about a service or product.

Source: Statuslabs

90 Percent Of Site Visitors Require Less Than 10 Reviews To Form A Viewpoint About A Business

You understand what people say about very first impressions?

Users get their impression of your businesses through reviews. Normally through less than 10 of them.

If you don't have reviews on your site, consider asking your visitors to write one.

Source: Martech Zone

More Than Four Negative Reviews About A Business Or Product Might Decrease Sales By 70%

One negative review is enough for 35% of a website's visitors to choose not to buy. Three negative reviews can cost a business 59 percent less sales.

Of course, they can be compensated by the large number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Almost All Consumers, Who Use Online Reviews, Read Them Early On In The Purchasing Process

Let's say you want to purchase a brand-new automobile and there are a number of models which fit your criteria. How do you choose the best one for you? Well, you read online reviews.

With the help of other customers, you quickly decide on one that works for you. That's how positive reviews transform customers into consumers.

Source: Consumer Affairs

If It Has Negative Reviews As Well, 52% Of Customers Trust A Product More

We already discussed the positive and negative reviews and their effect on customers. Nevertheless, all products have their faults, it raises red flags that perhaps the reviews are phony if all of a products reviews are favorable. Consumers expect to see some unfavorable reviews.

Source: Capterra

61 Percent Of Regional Businesses Have An Average Rating Of 4 To 5 Stars

Overall two thirds of businesses have exceptional and good scores. Just 5% of businesses have a score below three stars.

Source: Brightlocal

91% Of Millennials Trust Online Reviews As Much As Family And Friends

Online review statistics place customers' reviews as the most credible source of recommendations. Online reviews normally bring the same weight as guidance from loved ones.

Source: Brightlocal

Over Half Of Consumers Will Not Utilize A Business If It Has Less Than A 4 Star Rating

This stat is one of many that highlight the value of online scores. Now that news of customer fulfillment travels this fast, keeping your clients delighted is more crucial than ever.

57 percent of consumers have searched for companies with more than 4 stars in 2018, which is up from 48% in 2017.

Moreover, 11% looked just for companies with a best five star ranking.

Source: Brightlocal