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Visitors Reading Reviews On A Mobile Device Are 127 Percent More Likely To Purchase Than Desktop Users
Mobile users choose to get things done quicker. Purchasing decisions are made quickly.
Online reviews are clearly convincing, yet marketers haven't always come to value the power of them.
Source: Martech Zone
Google Accounts For 57.5 Percent Of All Reviews Worldwide
As can be anticipated, Google is in the lead, followed by Facebook, TripAdvisor and others.
Here are the online reviews circulation rankings:
Google at 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others at 8.6%.
Source: Review Trackers
Online Product Reviews About A Product Can Improve Its Conversion Rate By More Than 270%
User review stats show the purchase likelihood for an item with five reviews is 270% higher than the exact same item without reviews.
Source: Spiegel Research Center
A One Star Increase In Ranking Can Lead To A 5% To 9% Increase In Business Revenue
Businesses that treat customers well generally prosper, review sites help make certain of that.
Source: Statuslabs
70 Percent Of Customers Need To Read At Least Four Reviews Before They Can Trust A Business
Four reviews may be too few. Most people read many more reviews to get a clear view of how the business is in fact doing. Do not depend upon that fact alone.
Source: Brightlocal
86 Percent Of Customers Would Think About Composing A Review For A Business
Your consumers are your most valuable resource, and it's not just because of the cash they invest at your business. If you provide an excellent experience, they will want to share it.
Source: Brightlocal
Over Half Of Customers Aged 25 To 34 Submitted Reviews
According to Statista, the younger generations are surprisingly the more opinionated ones.
Source: Statista
One-half Of All Millennial's "Constantly" Check Out Online Reviews For Companies
Younger people understand the worth of being informed. User-generated content has an unassailable influence on consumers.
They will understand what they've been missing out on if businesses stop to think about the power of client reviews over millennials. Older people are different though, just 6% of individuals aged 55 or older check out reviews.
Source: Brightlocal
71% Of Millennials Search Consumer Reviews Of Expert Services
More than half of all individuals in need of an expert service turn to online reviews.
According to online reviews statistics, 59% used online reviews to choose a lawyer or a physician.
Younger people (age 18-35) are even more inclined to hire a professional based on online reviews. Just 19% of millennials will think about hiring a lawyer without any.
Source: Thomson Reuters
If It Has Unfavorable Reviews As Well, 52% Of Customers Trust A Product More
We already touched upon the positive and negative reviews and their impact on consumers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are phony. Consumers expect to see some negative reviews.
Source: Capterra
91% Of Companies Think The Company's Star Rating Can Determine Whether They Win Or Lose A Possible Team Member
The 86% of businesses question the integrity of online reviews. However, they recognize the enormous impact user rankings have on their business. Undesirable client or staff member reviews can influence 90% of job seekers.
Source: Career Arc
Facebook Reviews Affect More Than 50% Of Customers' Buying Decisions
Facebook is presently the most popular social network which can also affect our purchasing decisions.
According to social reviews data, Facebook impacts over half of users' purchase decisions.
Facebook reviews statistics reveal that four out of 5 users are more likely to rely on a local business if it has positive reviews.
Source: RevLocal
53% Of Customers Anticipate Companies To Answer Back Within A Week To Negative Reviews
Online review stats reveal that 63% of consumer reviews go on without a reaction. That's too bad, because those businesses are losing consumers that way.
Source: Review Trackers
US Consumers View "Product Performance" To Be The Most Useful Info In Product Reviews
They focus on different elements of the shopping experience when people read reviews. However according to online review stats, 60% of them are most interested in the product's performance.
Customer satisfaction, product quality and quality in time are the next couple of considerations for more than 50% of American consumers.
Source: Statista