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91% Of Businesses Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Possible Team Member
The 86% of businesses question the integrity of online reviews. Nonetheless, they recognize the enormous impact user ratings have on their business. Undesirable client or staff member reviews can influence 90% of job seekers.
Source: Career Arc
53% Of Customers Anticipate Companies To Respond Within A Week To Negative Reviews
Online review stats clarify that 63% of customer reviews stay without a reply. That's regrettable, because those businesses are losing customers that way.
Source: Review Trackers
54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Company
The star rating is the first thing consumers see. Still, users pay attention to other aspects as well, like the quantity, recency, length, and belief of reviews. Each of these alone affects more than a third of United States customers.
Source: Statista
Reviews Are The 3rd Most Influential Ranking Element For Google's Local 3 Pack
Review signals (amount, variety, etc.) represent 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
49% Of Consumers Consider The Quantity Of Online Reviews As An Important Factor In Their Purchasing Decision
Consumers value not only the quality or nature of the reviews, but they consider their number and recency also.
The share of consumers, who pay attention to the variety of reviews is presently at 46 percent.
Source: Brightlocal
Customer Reviews On Items Are Trusted Almost 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the makers' description. People trust other peoples opinions before they ever trust what the manufacturer says. The reason, producers' descriptions are basically ads.
Source: Martech Zone
Google Represents 57.5 Percent Of All Reviews Worldwide
Google remains in the lead here, followed by Facebook as a far-off second.
These the online reviews distribution rankings:
Google with 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others at 8.6%.
Source: Review Trackers
74% Of Local Businesses Have At Least One Google Review
A single review is far from enough to improve your website's SERP ranking.
Looking at online scores data, we found out that a company needs to have at least 40 reviews before customers "Award" it with a star.
Source: Brightlocal
Half Of All Of The Millennial's "Always" Read Online Reviews For Companies
Younger individuals understand the worth of being informed. User-generated material has an indisputable impact on customers.
They will understand what they've been missing out on if businesses stop to think about the power of consumer reviews over millennials. Older people are different though, only 6% of people aged 55 or older read reviews.
Source: Brightlocal
60 Percent Of Customers Check Out Blog And Social Network Reviews On Their Cell Phones Prior To Shopping
In-store purchasing is affected considerably by blogs and reviews on social media. With men being twice as likely to be affected than women.
Reviews and rating data show individuals value the viewpoint of peers more than any other material.
Source: Collective Bias
If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust A Product More
We already discussed the negative and positive reviews and their impact on customers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are fake. People anticipate to see some unfavorable reviews.
Source: Capterra
Most Local Companies Have An Average Of 39 Google Reviews
Individuals like to share their experience after they have gone to a supplier. Online review trends reveal individuals choose to comment if they had a favorable experience, instead of a negative or mediocre one.
Source: Brightlocal
86% Of Consumers Would Consider Writing A Review For A Business
Your consumers are your most valuable resource, and it's not only because of the money they spend at your business. If you give them a good experience, they will be willing to share it.
Source: Brightlocal