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Reviews Are The Third Most Influential Ranking Aspect For Google's Local 3 Pack
Review signals (quantity, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
88% Of Executives View Reputation Risk As A Top Business Problem
Reputation management stats show a business's reputation does not affect just the clients. Potential employees likewise take a look at ratings and take a look at reviews.
Source: Deloitte
Customers Checking Out Reviews On A Mobile Phone Are 127% More Likely To Make A Purchase Than Desktop Users
Mobile users prefer to get things done much faster. Buying choices are made quickly.
Online reviews are obviously persuasive, yet marketers have not necessarily come to value the power of them.
Source: Martech Zone
89% Of Customers Browse A Businesses Responses To Reviews
Not only do most clients check out the review replies, 30% of them value them highly. Almost 96% read the responses to their own reviews.
Source: Brightlocal
Reviews Are The Most Vital Part Of The Purchase Choice For Over 90% Of United States Clients
24% of US shoppers consider reviews as 'incredibly influential'.
To illustrate the importance of online reviews and ratings, did you understand that 81% of consumers will pay more for an item with reviews and those exact same customers are also going to accept slower shipping times for such products.
Source: Turntonetworks
The Majority Of Local Companies Have Approximately 39 Google Reviews
Individuals like to share their experience after they have gone to a vendor. Online review trends reveal individuals choose to comment if they had a favorable experience, instead of a average or unfavorable one.
Source: Brightlocal
Positive Reviews Motivate 68 Percent Of Consumers To Use Local Businesses
Given that the large majority of consumers check out reviews, you'd want yours to be appealing to brand-new consumers? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
95 Percent Of Travelers Check Out Online Reviews Prior To Booking Travel Services
Leisure and business travelers alike read reviews to form an opinion. Business travelers read approximately 5 reviews vs. 6-7 for leisure tourists. 59percent of all tourists report that they check out reviews 'always' or 'really often'.
Source: Trust You
Online Reviews Affect 67.7% Of Customer Purchasing Decisions
More than two-thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
Over Half Of Shoppers Aged 25-34 Wrote Reviews
According to Statista, the more youthful generations are seemingly the more vocal ones.
Source: Statista
70% Of Consumers Need To Check Out At Least 4 Reviews Before They Can Rely On A Business
4 reviews may be too few. Many people read much more reviews to get a clear view of how the business is in fact doing. Do not depend on that figure alone.
Source: Brightlocal