Just 44% Of Local Businesses Have Actually Claimed Their Google My Business Listing

That's 56% of your competitors that aren't making the most of their listing.

While business listings on the major review platforms are complimentary, a remarkably low number of businesses really make use of them.

Although we now understand why client reviews are so effective, the majority of businesses apparently do not.

Source: LsaInsider

67% Of Customers Claim Reviews Are A "Extremely Crucial" Factor When Picking A Service Provider

Reviews have an enormous effect on their decision when consumers have to pick a service provider.

Source: DemandGenReport

64% Of Americans Agree That User-generated Content (client Reviews) Improved Their Shopping Experience In 2017

30% of customers who check out consumer reviews, agree that it increases their buying confidence.

Companies use the reviews to enhance their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Reviews Are The Third Most Prominent Ranking Factor For Google's Local 3 Pack

Review signals (quantity, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

71% Of Millennials Browse Consumer Reviews Of Expert Services

More than half of all people in need of a professional service turn to online reviews.

According to online reviews data, 59% utilized online reviews to pick a lawyer or a doctor.

Young people (age 18-35) are much more likely to employ a professional based upon online reviews. Only 19% of millennials will consider working with an attorney without any.

Source: Thomson Reuters

Almost All Customers, Who Use Online Reviews, Read Them Very Early In The Purchasing Process

Let's say you want to buy a brand-new automobile and there are numerous models which fit your requirements. How do you pick the best one for you? Well, you read online reviews.

With the help of other customers, you quickly choose one that works for you. That's how positive reviews transform consumers into customers.

Source: Consumer Affairs

88% Of Executives Regard Reputation Risk As A Leading Business Issue

Reputation management stats indicate a business's reputation does not affect simply the clients. Prospective employees likewise take a look at ratings and take a look at reviews.

Source: Deloitte

53% Of Consumers Expect Businesses To Reply Within A Week To Unfavorable Reviews

Online review stats clarify that 63% of client reviews remain without a response. That's too bad, since those companies are losing clients that way.

Source: Review Trackers

More Than Half Of Shoppers Aged 25 To 34 Published Reviews

According to Statista, the more youthful generations are purportedly the more opinionated ones.

Source: Statista

72% Of Customers Will Not Take Action Unless They Read Some Reviews

Irrespective of how enticing your marketing is, you still need consumer reviews. There's no skirting around it. Customers are still going to hear you out, but they rely on other individuals more.

Source: My Testimonial Engine

49% Of Consumers Consider The Quantity Of Online Reviews As An Essential Factor In Their Purchasing Decision

Consumers value not only the quality or nature of the reviews, but they consider their number and recency too.

The share of customers, who focus on the variety of reviews is currently at 46%.

Source: Brightlocal

83% Of All Younger Consumers Were Invited To Give A Review Recently

Of those asked, 80% of clients did give a review. Overall, companies have asked 66% of all consumers to submit a review on their company.

Source: Brightlocal

70 Percent Of Customers Need To Read At Least 4 Reviews Before They Can Rely On A Business

Four reviews may be too few. Many people read many more reviews to get an idea of how business is actually doing. Don't depend on that fact alone.

Source: Brightlocal

52% Of Consumers Trust A Product More If It Has Negative Reviews Too

We already discussed the positive and negative reviews and their effect on consumers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that maybe the reviews are phony. People expect to see some negative reviews.

Source: Capterra

Reviews Are The Most Crucial Part Of The Purchase Decision For Over 90% Of USA Consumers

24% of US shoppers consider reviews as 'exceptionally influential'.

To highlight the importance of online reviews and rankings, did you understand that 81% of customers will pay more for a product with reviews and those exact same customers are also ready to accept slower shipping times for such items.

Source: Turntonetworks

91% Of Businesses Think The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member

The 86% of businesses doubt the integrity of online reviews. Nonetheless, they recognize the massive effect user ratings have on their business. Unfavorable client or employee reviews can affect 90% of job seekers.

Source: Career Arc