53 Percent Of Americans Consider Product Reviews And Ratings As The Most Essential Part Of The Online Shopping Experience In 2018.

Today's buyers are wary and desire the very best bang for their dollar. It's no wonder that they consider checking out reviews as a huge part of the purchasing decision.

Source: Statista

More Than Half Of People Aged 25-34 Wrote Reviews

According to Statista, the younger generations are obviously the more opinionated ones.

Source: Statista

70 Percent Of Consumers Prefer To Learn About A Business Via Reviews And Posts, Instead Of Advertisements

Ads are all well and good, but it's worth attempting a different approach too. Reviews are by far the very best way to find the truth about a product or service.

Source: Statuslabs

90 Percent Of Consumers Need Less Than 10 Reviews To Form A Viewpoint About A Business

You know what individuals state about very first impressions?

Users get their first impression of your businesses through reviews. Typically through less than 10 of them.

Think about asking your visitors to compose one if you don't have reviews on your site.

Source: Martech Zone

Facebook Reviews Impact More Than 50 Percent Of Consumers' Purchasing Decisions

Facebook is presently the most popular social media which can likewise affect our purchasing preferences.

According to social media reviews statistics, Facebook impacts more than half of users' purchase choices.

If it has positive reviews, Facebook reviews stats expose that four out of five users are more likely to trust a local business.

Source: RevLocal

91% Of Millennials Depend On Online Reviews As Much As Loved Ones

Online review statistics place clients' reviews as the most reliable source of suggestions. Online reviews typically carry the exact same weight as guidance from loved ones.

Source: Brightlocal

77% Of Consumers Would Definitely Give A Review If They Were Asked

More than a 35% would do it to notify others about their customer experience and 24% would undoubtedly direct their review to the business itself.

Over a 26% would be willing to post a review to help other individuals with their decision making process.

Source: Podium

15 Percent Of People Do Not Trust Businesses Without Any Online Reviews

No trust suggests no interactions. 15 percent of prospective customers won't even think about doing business with a business they can't find viewpoints about.

Source: Statuslabs

Online Product Reviews About A Product Can Boost Its Conversion Rate By A Staggering 270 Percent

User review statistics show the purchase likelihood for a product with 5 reviews is 270% higher than the same item without reviews.

Source: Spiegel Research Center

Positive Reviews Encourage 68 Percent Of Customers To Choose Local Businesses

Because the vast majority of consumers check out reviews, you would want yours to be inviting to new consumers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

A Lot Of Popular Products Have An Average Rating Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star ratings are suspicious. That's why it is abnormal to get perfect 5 star rankings.

According to consumer rating stats, conversion rates start to reduce as rankings rise above 4.7.

Source: Spiegel Research Center

Unfavorable Reviews Can Improve Conversion By Up To 85 Percent

It sounds insane, but negative reviews can be a positive force for users to devote more time on your website. According to online review stats, people spend more than five times as long on a site when they check out negative reviews.

More than two thirds of users trust reviews more when there are a mix of positives and negatives. An overwhelming 95% suspect censorship or fabricated reviews if there aren't any unfavorable ones.

Source: Reevoo

64% Of Americans Agree That User-generated Content (client Reviews) Improved Their Shopping Experience In 2017

30% of customers who read client reviews, concur that it increases their purchasing confidence.

Businesses utilize the reviews to enhance their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

A Single Business Review Can Lift Its Conversions By 10 Percent

Online review statistics show user-generated content can do wonders in terms of conversions.

A single review can have an enormous impact on your business.

A hundred reviews can raise your conversion rates by as much as 37 percent. 2 hundred can provide an astonishing 44 percent boost.

Source: RevLocal

52% Of Consumers Trust A Product More If It Has Unfavorable Reviews As Well

We already touched upon the negative and positive reviews and their effect on customers. However, all products have their faults, it raises red flags that perhaps the reviews are fake if all of a products reviews are positive. Consumers expect to see some negative reviews.

Source: Capterra