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The Typical Review Word Count Has Become 65% Shorter Since 2010
In the present day reviews are shorter, simpler, and more straight to the point. The length of a review in 2019 is similar to that of a twitter tweet.
Source: Review Trackers
Positive Reviews Encourage 68% Of Consumers To Use Local Businesses
Considering that the large bulk of consumers read reviews, you'd want yours to be enticing to brand-new customers, right? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
53% Of Consumers Anticipate Companies To Answer Back Within A Week To Negative Reviews
Online review statistics prove that 63% of customer reviews go on without a reply. That's too bad, since those companies are losing clients that way.
Source: Review Trackers
54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Organization
The star score is the first thing customers see. Still, users focus on other elements as well, like the quantity, recency, length, and belief of reviews. Each of these alone affects more than a third of United States customers.
Source: Statista
53% Of Americans Consider Item Reviews And Rankings As The Most Important Part Of The Online Shopping Experience In 2018.
Today's buyers are wary and want the very best bang for their dollar. It's no surprise that they consider reading reviews as a big part of the purchasing decision.
Source: Statista
Since They Want To Acquire A Service Or A Product And Desire To Get The Facts About The Businesses Items And Services, 82 Percent Of Consumers Go To Review Sites.
Users come because they have currently formed a purchase decision. The bulk of them (89%) purchase within a week of their visit.
Source: RevLocal
Facebook Reviews Impact More Than 50 Percent Of Customers' Buying Decisions
Facebook is presently the most popular social media which can likewise influence our purchasing decisions.
According to social reviews stats, Facebook impacts over half of users' purchase decisions.
If it has positive reviews, Facebook reviews statistics reveal that 4 out of five users are likely to rely on a local business.
Source: RevLocal
63.6 Percent Of Consumers Go To Google To Read Reviews Of A Business
Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) last.
When it comes to trust, these online review statistics show the general popularity of a site can just go so far.
Source: Review Trackers
More Than Four Negative Reviews About A Business Or Product Might Decrease Sales By 70%
One negative review suffices for 35% of a website's visitors to choose not to buy. Three negative reviews can cost a business 59 percent fewer sales.
Naturally, they can be compensated by the large variety of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
83% Of Clients Do Not Rely On Advertising
The standard channels to reach consumers aren't as prominent as they used to be. A lot of users who no longer trust advertisements select to focus on consumers' suggestions online.
Source: Statuslabs
Reviews Are The Most Essential Part Of The Purchase Decision For Over 90% Of USA Consumers
24% of US shoppers consider reviews as 'very influential'.
To highlight the importance of online reviews and rankings, did you know that 81 percent of customers will pay more for a product with reviews and those same consumers are also happy to accept slower shipping times for such items.
Source: Turntonetworks
71% Of Millennials Browse Customer Reviews Of Professional Services
More than half of all people in need of an expert service turn to online reviews.
According to online reviews data, 59% utilized online reviews to select a medical professional or a lawyer.
Younger people (age 18-35) are much more inclined to employ an expert based upon online reviews. Only 19% of millennials will think about hiring an attorney without any.
Source: Thomson Reuters
The Majority Of Best-selling Items Have An Average Rating Of 4.2 To 4.7
You can't make everybody happy, which is why perfect 5 star scores are suspicious. That's why it is unnatural to get perfect 5 star rankings.
According to client rating stats, conversion rates begin to reduce as scores rise above 4.7.
Source: Spiegel Research Center
Customer Reviews On Items Are Relied On Almost 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other peoples viewpoints before they ever trust what the manufacturer states. The reason, manufacturers' descriptions are generally ads.
Source: Martech Zone
Online Product Reviews About A Product Can Boost Its Conversion Rate By A Staggering 270%
User review statistics reveal the purchase probability for an item with 5 reviews is 270% higher than the exact same item without reviews.
Source: Spiegel Research Center
Reviews Are The Third Most Prominent Ranking Factor For Google's Local 3 Pack
Review signals (amount, variety, etc.) represent 15.44% of Google's algorithm for local ranking.
Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
72 Percent Of Consumers Won't Take Action Unless They Read Some Reviews
No matter how alluring your marketing is, you still need customer reviews. There is no skirting around it. Customers are still willing to hear you out, but they trust other individuals more.
Source: My Testimonial Engine
77% Of Customers Don't Rely On Reviews That Are Older Than Three Months
Customers don't care how good your service or product was in the past. Because they are relevant and fresh, is part of why online reviews matter.
Consumers understand businesses lose their touch all the time, which is why the majority of them find older reviews irrelevant.
It is for this reason that businesses should to be continuously requesting reviews.
Source: Statuslabs