63.6 Percent Of Customers Go To Google To Look For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) behind.

These online review statistics reveal the general popularity of a site can only presume when it pertains to trust.

Source: Review Trackers

Reviews Are The Most Important Part Of The Purchase Decision For Over 90% Of United States Consumers

24% of US buyers consider reviews as 'exceptionally influential'.

To illustrate the value of online reviews and scores, did you know that 81 percent of customers will pay more for a product with reviews and those same consumers are likewise going to accept slower shipping times for such products.

Source: Turntonetworks

Majority Of Customers Will Not Use A Business If It Has Less Than A 4 Star Score

This stat is among many that illustrate the value of online ratings. Now that news of consumer satisfaction travels this quick, keeping your clients happy is more crucial than ever.

57 percent of customers have actually searched for companies with more than four stars in 2018, which is up from 48 percent in 2017.

Additionally, 11% looked just for organizations with a perfect five star rating.

Source: Brightlocal

15% Of Customers Do Not Trust Businesses Without Any Online Reviews

No trust indicates no interactions. 15 percent of potential customers won't even consider working with a company they can't find opinions about.

Source: Statuslabs

49 Percent Of Customers Consider The Quantity Of Online Reviews As An Important Consideration Of Their Purchasing Decision

Consumers value not only the quality or nature of the reviews, however they consider their number and recency also.

The share of customers, who pay attention to the number of reviews is presently at 46 percent.

Source: Brightlocal

US Consumers View "Product Performance" To Be The Most Helpful Information In Product Reviews

When people read reviews, they concentrate on different aspects of the shopping experience. But according to online review statistics, 60% of them are most thinking about the item's performance.

Customer satisfaction, product quality and quality in time are the next few considerations for more than 50% of USA clients.

Source: Statista

Software Reviews Influence Over 98% Of All Buyers

18 percent of software buyers consider reviews to be an important factor in the purchase procedure. Software reviews have no impact whatsoever on only 2% of customers. Two thirds of them read more than 6 reviews to decide and 14 percent of them read more than 20 reviews.

Source: Capterra

74% Of Regional Businesses Have At A Minimum, 1 Google Review

A single review is far from adequate to improve your site's SERP ranking.

Taking a look at online rankings data, we discovered that a business needs to have an average of 40 reviews before clients "Award" it with a star.

Source: Brightlocal

73 Percent Of Consumers Think Customer Reviews Are More Crucial Than Star And Number Scores

Online review data make it clear people aren't satisfied with scores alone.

Consumer reviews make the statistics appear more genuine which is what the prospective consumers are searching for. Practically a third of consumers say composed reviews are the only function that makes them believe the websites' reviews are relevant and helpful.

Source: Fan and Fuel

Customers Reading Reviews On A Mobile Device Are 127% Most Likely To Buy Than Desktop Users

Mobile users prefer to get things done much faster. Purchasing decisions are made rapidly.

Online reviews are clearly convincing, yet marketers haven't always come to value the power of them.

Source: Martech Zone

64% Of Americans Concur That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017

30% of consumers who check out consumer reviews, concur that it increases their buying confidence.

Companies utilize the reviews to enhance their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Many Local Businesses Have Approximately 39 Google Reviews

People like to share their experience after they have visited a supplier. Online review trends reveal individuals prefer to comment if they had a positive experience, instead of a mediocre or unfavorable one.

Source: Brightlocal

70 Percent Of Consumers Choose To Find Out About A Business Through Reviews And Articles, Rather Than Advertisements

Advertisements are all well and good, but it's worth trying a different approach also. Reviews are by far the very best method to discover the truth about a product or service.

Source: Statuslabs

The Majority Of Customers Aged 25 To 34 Wrote Reviews

According to Statista, the younger generations are surprisingly the more opinionated ones.

Source: Statista

70 Percent Of Customers Need To Read A Minimum Of 4 Reviews Before They Can Trust A Business

Four reviews may be too few. Most people read many more reviews to get an idea of how the business is in fact doing. Don't depend on that statistic alone.

Source: Brightlocal

Favorable Reviews Motivate 68% Of Consumers To Use Local Businesses

Since the vast bulk of customers read reviews, you'd want yours to be appealing to brand-new clients, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Google Represents 57.5 Percent Of All Reviews Around The World

As can be anticipated, Google is in the lead, followed by Facebook, TripAdvisor and others.

These are the online reviews circulation rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers