Many Local Businesses Have Approximately 39 Google Reviews

People like to share their experience after they've visited a supplier. Online review trends reveal individuals prefer to comment if they had a positive experience, rather than a mediocre or unfavorable one.

Source: Brightlocal

Reviews Are The Third Most Influential Ranking Element For Google's Local 3 Pack

Review signals (amount, variety, etc.) represent 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

61 Percent Of Local Businesses Have An Average Rating Of 4 Or 5 Stars

Typically two thirds of businesses have good and exceptional ratings. Only 5% of businesses have a score listed below three stars.

Source: Brightlocal

Online Product Reviews About A Product Can Raise Its Conversion Rate By More Than 270%

User review stats reveal the purchase likelihood for a product with five reviews is 270% higher than the very same item without reviews.

Source: Spiegel Research Center

People Reading Reviews On A Mobile Device Are 127% Most Likely To Make A Purchase Than Desktop Users

Mobile users prefer to get things done much faster. For that reason, buying decisions are made rapidly.

Online reviews are certainly persuasive, yet marketers haven't always come to appreciate the power of them.

Source: Martech Zone

63.6 Percent Of Customers Check Out Google To Look For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) last.

These online review statistics show the basic appeal of a site can just go so far when it concerns trust.

Source: Review Trackers

Software Reviews Influence Over 98 Percent Of All Buyers

18 percent of software application purchasers consider reviews to be an essential factor in the purchase process. Software application reviews have no effect whatsoever on only 2 percent of customers. Two thirds of them read more than six reviews to decide and 14 percent of them read more than 20 reviews.

Source: Capterra

64% Of Americans Agree That User-generated Content (client Reviews) Improved Their Shopping Experience In 2017

30 percent of customers who read client reviews, agree that it increases their buying confidence.

Businesses use the reviews to improve their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

If A Business Deals With Issues Rapidly And Effectively, 95% Of Dissatisfied Consumers Will Go Back To A Company

Consumers do not anticipate you to be perfect. They do anticipate you to resolve things when they go wrong. If there's nothing else a business can do to solve a problem, a simple coupon can say "We are sorry" in a more enticing way.

Source: SocialMediaToday

77% Of Consumers Do Not Trust Reviews That Are Older Than Three Months

Customers don't care how great your product or service was in the past. Part of why online reviews matter is due to the fact that they are fresh and relevant.

Consumers know businesses lose their touch all the time, which is why most of them find older reviews irrelevant.

It is for this reason that companies should to be continuously asking for reviews.

Source: Statuslabs

86% Of Customers Would Think About Writing A Review For A Business

Your clients are your most valuable resource, and it's not only because of the cash they spend at your business. If you provide a good experience, they will want to share it.

Source: Brightlocal

If They Were Asked, 77% Of Consumers Would Give A Review

More than a 35% would post a review to educate others about their customer experience and 24% would probably direct their review to the business itself.

Over a 26% would want to leave a review to assist other people with their choice making process.

Source: Podium

A One Star Increase In Ranking Can Lead To A 5% To 9% Increase In Business Revenue

Businesses that treat clients well normally succeed, review sites help ensure of that.

Source: Statuslabs

70 Percent Of Customers Choose To Learn About A Business Through Reviews And Short Articles, Rather Than Ads

Advertisements are all well and good, however it's worth trying a different approach also. Reviews are without a doubt the best way to find the truth about a product or service.

Source: Statuslabs

71% Of Millennials Browse Customer Reviews Of Expert Services

More than half of all individuals in need of an expert service turn to online reviews.

According to online reviews data, 59% utilized online reviews to select a medical professional or a legal representative.

Young people (age 18-35) are a lot more likely to hire an expert based on online reviews. Just 19% of millennials will think about working with a lawyer without any.

Source: Thomson Reuters

Online Reviews Affect 67.7% Of Consumer Buying Decisions

More than 2 thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

89% Of Consumers Browse A Businesses Responses To Reviews

Not only do a lot of customers check out the review replies, 30% of them highly value them. Practically 96% read the feedback to their own reviews.

Source: Brightlocal

70% Of Consumers Need To Check Out A Minimum Of 4 Reviews Before They Can Rely On A Business

Four reviews may be too few. Most people read a lot more reviews to get an idea of how business is in fact doing. Don't depend upon that figure alone.

Source: Brightlocal