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54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Organization
The star ranking is the first thing consumers see. Still, users take notice of other aspects as well, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a third of US consumers.
Source: Statista
89% Of Clients Browse A Businesses Reactions To Reviews
Not only do the majority of consumers check out the review replies, 30% of them highly value them. Nearly 96% read the replies to their own reviews.
Source: Brightlocal
American Consumers View "Product Performance" To Be The Most Useful Info In Product Reviews
When individuals read reviews, they concentrate on different aspects of the shopping experience. However according to online review stats, 60% of them are most interested in the item's performance.
Customer satisfaction, product quality and quality over time are the next few considerations for more than 50% of US customers.
Source: Statista
63.6% Of Customers Visit Google To Check For Reviews Of A Business
Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) last.
When it comes to trust, these online review statistics show the general appeal of a site can only go so far.
Source: Review Trackers
Consumer Reviews On Items Are Trusted Practically 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the producers' description. People trust other individuals opinions before they ever trust what the maker says. The reason, manufacturers' descriptions are basically ads.
Source: Martech Zone
Reviews Are The Most Vital Part Of The Purchase Choice For Over 90% Of United States Consumers
24% of US shoppers consider reviews as 'incredibly influential'.
To illustrate the importance of online reviews and scores, did you understand that 81% of consumers will pay more for an item with reviews and those exact same customers are also ready to accept slower shipping times for such products.
Source: Turntonetworks
53 Percent Of Americans Consider Product Reviews And Scores As The Most Vital Part Of Online Shopping.
Today's shoppers are smart and want the very best bang for their buck. It's not surprising that that they consider checking out reviews as a huge part of the buying decision.
Source: Statista
30% Of Consumers Feel Favorable To A Company Which Answers Online Reviews
Keeping in touch with your consumers establishes trust. Even something easy like responding to their comments and reviews can make them feel appreciated.
As you may expect, clients who feel this way are happy to invest more money with a company.
Source: Statuslabs
If It Has Less Than A 4 Star Score, More Than Half Of Consumers Will Not Utilize An Organisation
This stat is among numerous that show the value of online rankings. Now that news of client fulfillment travels this quick, keeping your customers happy is more vital than ever.
57 percent of consumers have actually searched for business with more than 4 stars in 2018, which is up from 48% in 2017.
Additionally, 11% looked just for businesses with an ideal five star rating.
Source: Brightlocal
Positive Reviews Motivate 68% Of Consumers To Choose Local Businesses
Given that the huge majority of customers read reviews, you would want yours to be enticing to brand-new customers, right? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
The Typical Review Word Count Has Actually Become 65% Much Shorter Since 2010
Recently reviews are much shorter, easier, and more straight to the point. The word count of a review in 2019 is equivalent to that of a twitter tweet.
Source: Review Trackers