Reviews Posted On Twitter Can Help Increase Sales By 6.46 Percent

Online review stats reveal that reviews shared on Twitter, do more to boost sales than those on any other social media platform.

Source: Yotpo

The Majority Of Popular Items Have An Average Rating Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star scores are suspicious. Somebody always has a little a gripe. That's why it is abnormal to get perfect 5 star ratings. Often a lower ranking in fact helps your overall rating.

According to customer rating statistics, conversion rates begin to decrease as ratings rise above 4.7.

Source: Spiegel Research Center

53 Percent Of Americans Consider Item Reviews And Scores As The Most Crucial Part Of Online Shopping.

Today's consumers are smart and want the best bang for their buck. It's no surprise that they consider checking out reviews as a big part of the buying decision.

Source: Statista

91% Of Millennials Have Confidence In Online Reviews As Much As Friends And Family

Online review stats place customers' reviews as the most trustworthy source of recommendations. Online reviews typically carry the very same weight as advice from family and friends.

Source: Brightlocal

The Majority Of Local Companies Have Approximately 39 Google Reviews

People like to share their experience after they've gone to a vendor. Online review trends show people choose to comment if they had a favorable experience, rather than a average or negative one.

Source: Brightlocal

98% Of Yelp's Browsers Bought From A Business They Discovered On The Website

Generally, 142 million consumers visit Yelp on a monthly basis. If you have not claimed your free Yelp business page, this is as great a time as any.

Source: RevLocal

Only 44 Percent Of Local Companies Have Actually Accepted Their Google My Business Listing

That's 56 percent of your competitors that aren't benefiting from their listing.

While business listings on the major review platforms are totally free, a surprisingly low number of businesses really utilize them.

Although we now understand why customer reviews are so effective, the majority of businesses apparently do not.

Source: LsaInsider

15 Percent Of Users Do Not Trust Businesses Without Having Online Reviews

No trust indicates no interactions. 15% of prospective customers won't even think about working with a business they can't discover opinions about.

Source: Statuslabs

Just 6 Percent Of Consumers Don't Rely On Consumer Reviews At All

According to client review statistics, a tremendous 19% of consumers constantly trust online reviews and never a make a purchase without reading reviews first.

Source: Statista

70% Of Consumers Need To Check Out At Least 4 Reviews Before They Can Rely On A Business

Four reviews may be too few. The majority of people read many more reviews to get a better idea of how the business is in fact doing. Do not depend upon that statistic alone.

Source: Brightlocal

More Than 4 Negative Reviews About A Business Or Product Might Decrease Sales By 70%

One negative review is enough for 35 percent of a website's visitors to decide not to buy. 3 negative reviews can cost a business 59% less sales.

Obviously, they can be compensated by the sheer variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Business

The star ranking is the first thing customers see. Still, users pay attention to other aspects as well, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a third of American customers.

Source: Statista