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The Average Review Word Count Has Actually Become 65% Much Shorter Since 2010
Currently reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is similar to that of a tweet.
Source: Review Trackers
52% Of Customers Rely On A Product More If It Has Unfavorable Reviews Also
We already discussed the negative and positive reviews and their result on customers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that perhaps the reviews are fake. Consumers anticipate to see some unfavorable reviews.
Source: Capterra
Favorable Reviews Motivate 68% Of Consumers To Use A Local Business
Because the large majority of customers read reviews, you would want yours to be appealing to new clients? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
If They Were Asked, 77% Of Customers Would Undoubtedly Give A Review
More than a 35% would do it to educate others about their client experience and 24% would rather direct their review to the business itself.
Over a 26% would want to leave a review to assist other individuals with their decision making process.
Source: Podium
More Than 4 Negative Reviews About A Company Or Product Might Reduce Sales By 70 Percent
One negative review is enough for 35% of a website's visitors to decide not to purchase. 3 negative reviews can cost a business 59 percent fewer sales.
Obviously, they can be compensated by the large variety of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
60% Of Customers Consult Blog And Social Media Network Reviews On Their Mobile Phones Before Shopping
In-store shopping is affected considerably by blogs and reviews on social media. With males being twice as likely to be influenced than women.
Reviews and score data reveal people value the opinion of peers more than any other content.
Source: Collective Bias
Google Accounts For 57.5 Percent Of All Reviews Throughout The World
As can be anticipated, Google is in the lead, followed by Facebook, TripAdvisor and others.
Here are the online reviews circulation rankings:
Google with 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others at 8.6%.
Source: Review Trackers
70% Of Consumers Prefer To Discover A Business By Means Of Articles And Reviews, Rather Than Advertisements
Ads are all well and good, but it deserves trying a different approach as well. Reviews are by far the best method to find the truth about a product or service.
Source: Statuslabs
United States Shoppers Regard "Product Performance" To Be The Most Valuable Information In Product Reviews
When people check out reviews, they concentrate on various elements of the shopping experience. However according to online review statistics, 60% of them are most thinking about the item's performance.
Client satisfaction, product quality and quality with time are the next couple of considerations for more than 50% of US clients.
Source: Statista
A Solitary Business Review Can Lift Its Conversions By 10%
Online review stats show user-generated content can do wonders in regards to conversions.
A single review can have a huge influence on your business.
A hundred reviews can increase your conversion rates by as much as 37 percent. 2 hundred can offer a mind-blowing 44 percent increase.
Source: RevLocal
73 Percent Of Consumers Think Customer Reviews Are More Vital Than Star And Number Rankings
Online review stats make it clear people aren't pleased with scores alone.
Customer reviews make the stats appear more authentic which is what the would-be customers are trying to find. Almost a third of consumers state written reviews are the only feature that makes them think the websites' reviews are pertinent and helpful.
Source: Fan and Fuel
89% Of Buyers Want To Read Reviews On Their Mobile Phones
Be it by means of an app or a mobile browser, everyday people prefer to read reviews on their mobile phones.
Source: Statista
One-half Of All Millennial's "Constantly" Read Online Reviews For Businesses
More youthful people know the worth of being informed. User-generated material has an indisputable impact on consumers.
They will recognize what they've been missing out on if businesses stop to consider the power of consumer reviews over millennials. Older individuals are different though, just 6% of individuals aged 55 or older read reviews.
Source: Brightlocal
Customers Could Spend 31% More With A Business That Has Fantastic Reviews
Focus on this statistic. The better other users explain your product and services, the more money you can charge and customer review stats show us precisely just how much more.
Source: Martech Zone
Facebook Reviews Impact More Than 50 Percent Of Customers' Purchasing Decisions
Facebook is currently the most popular social network which can also affect our purchasing decisions.
According to social reviews statistics, Facebook impacts over half of users' purchase decisions.
Facebook reviews statistics reveal that 4 out of five users are most likely to trust a local business if it has favorable reviews.
Source: RevLocal