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53 Percent Of Americans Consider Item Reviews And Scores As The Most Vital Part Of Online Shopping.
Today's buyers are wary and desire the best bang for their buck. It's not surprising that that they consider reading reviews as a huge part of the buying decision.
Source: Statista
Clients Could Invest 31 Percent More With A Business That Has Excellent Reviews
Focus on this statistic. The more detailed other users describe your product and services, the more money you can charge and consumer review statistics show us precisely how much more.
Source: Martech Zone
91% Of Millennials Have Faith In Online Reviews As Much As Friends And Family
Online review stats position customers' reviews as the most credible source of recommendations. Online reviews usually bring the same weight as recommendations from family and friends.
Source: Brightlocal
71% Of Millennials Browse Consumer Reviews Of Professional Services
Majority of all people in need of a professional service turn to online reviews.
According to online reviews data, 59% used online reviews to choose an attorney or a physician.
Younger people (age 18-35) are much more inclined to work with a professional based upon online reviews. Just 19% of millennials will think about employing a legal representative without any.
Source: Thomson Reuters
Reviews Are The 3rd Most Influential Ranking Aspect For Google's Local 3 Pack
Review signals (amount, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
More Than 4 Negative Reviews About A Business Or Service May Reduce Sales By 70 Percent
One negative review suffices for 35 percent of a website's visitors to decide not to buy. Three negative reviews can cost a business 59 percent less sales.
Naturally, they can be compensated by the sheer variety of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
70 Percent Of Consumers Need To Check Out A Minimum Of 4 Reviews Before They Can Rely On A Business
Four reviews may be too few. Many people read much more reviews to get a clear view of how business is really doing. Do not depend upon that figure alone.
Source: Brightlocal
89% Of Customers Want To Read Reviews On Their Mobile Phones
Be it via an app or a mobile browser, customers prefer to read reviews on their phones.
Source: Statista
83% Of Consumers Do Not Trust Advertising
The conventional channels to reach clients aren't as influential as they utilized to be. Many users who no longer trust ads select to pay attention to clients' recommendations online.
Source: Statuslabs
91% Of Companies Think The Business's Star Rating Can Determine Whether They Win Or Lose A Possible Employee
The 86% of companies question the integrity of online reviews. Nevertheless, they realize the enormous impact user ratings have on their business. Unfavorable client or staff member reviews can affect 90% of job seekers.
Source: Career Arc
If They Were Asked, 77% Of Customers Would Definitely Give A Review
More than a 35% would do it to educate others about their client encounter and 24% would probably direct their review to the business itself.
Over a 26% would be willing to post a review to help other individuals with their decision making process.
Source: Podium
Reviews Are The Most Crucial Part Of The Purchase Decision For Over 90% Of USA Customers
24% of US shoppers consider reviews as 'very influential'.
To highlight the value of online reviews and ratings, did you know that 81 percent of consumers will pay more for an item with reviews and those same customers are likewise going to accept slower shipping times for such items.
Source: Turntonetworks
74% Of Local Companies Have At Least One Google Review
One review is far from adequate to improve your site's SERP ranking.
Looking at online rankings statistics, we learnt that a business requires to have at least 40 reviews before clients "Award" it with a star.
Source: Brightlocal